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INTANGIBLE ASSETS, GOODWILL AND LONG-LIVED ASSETS (Tables)
12 Months Ended
Jul. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Components of Amortizable Intangible Assets
The components of amortizable intangible assets are as follows:
 
 July 31, 2020July 31, 2019
 CostAccumulated
Amortization
CostAccumulated
Amortization
Dealer networks/customer relationships$766,198 $252,320 $750,641 $191,017 
Trademarks275,775 47,743 268,778 34,518 
Design technology and other intangibles213,468 40,654 196,616 19,689 
Total amortizable intangible assets$1,255,441 $340,717 $1,216,035 $245,224 
Estimated Amortization Expense
Estimated annual amortization expense is as follows:

For the fiscal year ending July 31, 2021$108,713 
For the fiscal year ending July 31, 2022112,674 
For the fiscal year ending July 31, 202392,063 
For the fiscal year ending July 31, 202483,381 
For the fiscal year ending July 31, 202576,410 
For the fiscal year ending July 31, 2026 and thereafter441,483 
$914,724 
Changes in Carrying Amount of Goodwill by Reportable Segment
Changes in the carrying amount of goodwill by reportable segment as of July 31, 2020 and July 31, 2019 are summarized as follows:
 
North
American
Towables
North 
American
Motorized
EuropeanOtherTotal
Net balance as of July 31, 2018
$334,822 $ $ $42,871 $377,693 
Fiscal year 2019 activity:
Goodwill acquired  1,008,472  1,008,472 
Foreign currency translation and other  (28,133) (28,133)
Net balance as of July 31, 2019
$334,822 $ $980,339 $42,871 $1,358,032 
Goodwill acquired   62,366 62,366 
Measurement period adjustment  1,282 (411)871 
Foreign currency translation and other  56,308  56,308 
Impairment charge(1,036)   (1,036)
Net balance as of July 31, 2020
$333,786 $ $1,037,929 $104,826 $1,476,541 

The components of the goodwill balances as of July 31, 2020 and July 31, 2019 are summarized as follows:
 
North
American
Towables
North 
American
Motorized
EuropeanOtherTotal
Goodwill$343,935 $17,252 $1,037,929 $104,826 $1,503,942 
Accumulated impairment charges(10,149)(17,252)  (27,401)
Net balance as of July 31, 2020
$333,786 $ $1,037,929 $104,826 $1,476,541 
 
North
American
Towables
North 
American
Motorized
EuropeanOtherTotal
Goodwill$343,935 $17,252 $980,339 $42,871 $1,384,397 
Accumulated impairment charges(9,113)(17,252)  (26,365)
Net balance as of July 31, 2019
$334,822 $ $980,339 $42,871 $1,358,032