The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM D

Notice of Exempt Offering of Securities

OMB APPROVAL
OMB Number: 3235-0076
Estimated average burden
hours per response: 4.00

1. Issuer's Identity

CIK (Filer ID Number) Previous Names
   None
Entity Type
0000728240
GENERAL AMERICAN LIFE INSURANCE CO
X Corporation
   Limited Partnership
   Limited Liability Company
   General Partnership
   Business Trust
   Other (Specify)

Name of Issuer
GENERAL AMERICAN LIFE INSURANCE Co
Jurisdiction of Incorporation/Organization
MISSOURI
Year of Incorporation/Organization
X Over Five Years Ago
   Within Last Five Years (Specify Year)
   Yet to Be Formed

2. Principal Place of Business and Contact Information

Name of Issuer
GENERAL AMERICAN LIFE INSURANCE Co
Street Address 1 Street Address 2
13045 TESSON FERRY ROAD
City State/Province/Country ZIP/PostalCode Phone Number of Issuer
ST. LOUIS MISSOURI 63128 6175783527

3. Related Persons

Last Name First Name Middle Name
Steigerwalt Eric T.
Street Address 1 Street Address 2
11225 North Community House Road
City State/Province/Country ZIP/PostalCode
Charlotte NORTH CAROLINA 28277
Relationship: X Executive Officer X Director    Promoter

Clarification of Response (if Necessary):


Last Name First Name Middle Name
Carlson Peter M.
Street Address 1 Street Address 2
1095 Avenue of the Americas
City State/Province/Country ZIP/PostalCode
New York NEW YORK 10036
Relationship: X Executive Officer X Director    Promoter

Clarification of Response (if Necessary):


Last Name First Name Middle Name
Berwanger Kimberly A.
Street Address 1 Street Address 2
1095 Avenue of the Americas
City State/Province/Country ZIP/PostalCode
New York NEW YORK 10036
Relationship:    Executive Officer X Director    Promoter

Clarification of Response (if Necessary):


Last Name First Name Middle Name
Doscher Meghan S.
Street Address 1 Street Address 2
11225 North Community House Road
City State/Province/Country ZIP/PostalCode
Charlotte NORTH CAROLINA 28277
Relationship:    Executive Officer X Director    Promoter

Clarification of Response (if Necessary):


Last Name First Name Middle Name
DeBiase Christine M.
Street Address 1 Street Address 2
11225 North Community House Road
City State/Province/Country ZIP/PostalCode
Charlotte NORTH CAROLINA 28277
Relationship: X Executive Officer X Director    Promoter

Clarification of Response (if Necessary):


Last Name First Name Middle Name
Cassandra Frank
Street Address 1 Street Address 2
501 Route 22
City State/Province/Country ZIP/PostalCode
Bridgewater NEW JERSEY 08807
Relationship:    Executive Officer X Director    Promoter

Clarification of Response (if Necessary):


Last Name First Name Middle Name
Das Gupta Kumar
Street Address 1 Street Address 2
11225 North Community House Road
City State/Province/Country ZIP/PostalCode
Charlotte NORTH CAROLINA 28277
Relationship:    Executive Officer X Director    Promoter

Clarification of Response (if Necessary):


Last Name First Name Middle Name
Halperin Jeffrey P.
Street Address 1 Street Address 2
11225 North Community House Road
City State/Province/Country ZIP/PostalCode
Charlotte NORTH CAROLINA 28277
Relationship:    Executive Officer X Director    Promoter

Clarification of Response (if Necessary):


Last Name First Name Middle Name
Lumerman Dina R.
Street Address 1 Street Address 2
501 Route 22
City State/Province/Country ZIP/PostalCode
Bridgewater NEW JERSEY 08807
Relationship:    Executive Officer X Director    Promoter

Clarification of Response (if Necessary):


4. Industry Group

   Agriculture
Banking & Financial Services
   Commercial Banking
X Insurance
   Investing
   Investment Banking
   Pooled Investment Fund
Is the issuer registered as
an investment company under
the Investment Company
Act of 1940?
   Yes    No
   Other Banking & Financial Services
   Business Services
Energy
   Coal Mining
   Electric Utilities
   Energy Conservation
   Environmental Services
   Oil & Gas
   Other Energy
Health Care
   Biotechnology
   Health Insurance
   Hospitals & Physicians
   Pharmaceuticals
   Other Health Care
   Manufacturing
Real Estate
   Commercial
   Construction
   REITS & Finance
   Residential
   Other Real Estate
  
Retailing
  
Restaurants
Technology
   Computers
   Telecommunications
   Other Technology
Travel
   Airlines & Airports
   Lodging & Conventions
   Tourism & Travel Services
   Other Travel
  
Other

5. Issuer Size

Revenue Range OR Aggregate Net Asset Value Range
   No Revenues    No Aggregate Net Asset Value
   $1 - $1,000,000    $1 - $5,000,000
   $1,000,001 - $5,000,000    $5,000,001 - $25,000,000
   $5,000,001 - $25,000,000    $25,000,001 - $50,000,000
   $25,000,001 - $100,000,000    $50,000,001 - $100,000,000
   Over $100,000,000    Over $100,000,000
X Decline to Disclose    Decline to Disclose
   Not Applicable    Not Applicable

6. Federal Exemption(s) and Exclusion(s) Claimed (select all that apply)

   Rule 504(b)(1) (not (i), (ii) or (iii))
   Rule 504 (b)(1)(i)
   Rule 504 (b)(1)(ii)
   Rule 504 (b)(1)(iii)
   Rule 505
X Rule 506(b)
   Rule 506(c)
   Securities Act Section 4(a)(5)
X Investment Company Act Section 3(c)
X Section 3(c)(1)    Section 3(c)(9)  
   Section 3(c)(2)    Section 3(c)(10)
   Section 3(c)(3)    Section 3(c)(11)
   Section 3(c)(4)    Section 3(c)(12)
   Section 3(c)(5)    Section 3(c)(13)
   Section 3(c)(6)    Section 3(c)(14)
X Section 3(c)(7)

7. Type of Filing

X New Notice Date of First Sale 1999-07-01    First Sale Yet to Occur
   Amendment

8. Duration of Offering

Does the Issuer intend this offering to last more than one year?
X Yes    No

9. Type(s) of Securities Offered (select all that apply)

   Equity    Pooled Investment Fund Interests
   Debt    Tenant-in-Common Securities
   Option, Warrant or Other Right to Acquire Another Security    Mineral Property Securities
   Security to be Acquired Upon Exercise of Option, Warrant or Other Right to Acquire Security X Other (describe)
Private Placement Variable Life Insurance Policies (PPVUL) supported by General American Separate Accounts 7, 33, 49, 49A, 55, 56, 57, 68, 77 and 81

10. Business Combination Transaction

Is this offering being made in connection with a business combination transaction, such as a merger, acquisition or exchange offer?
   Yes X No

Clarification of Response (if Necessary):

11. Minimum Investment

Minimum investment accepted from any outside investor $150,000 USD

12. Sales Compensation

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
M Holdings Securities, Inc. 43285
Street Address 1 Street Address 2
One Kaiser Plaza, Suite 1101
City State/Province/Country ZIP/Postal Code
Oakland CALIFORNIA 94612
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
ALABAMA
ALASKA
ARIZONA
ARKANSAS
CALIFORNIA
COLORADO
CONNECTICUT
DISTRICT OF COLUMBIA
GEORGIA
HAWAII
IDAHO
ILLINOIS
INDIANA
IOWA
KANSAS
KENTUCKY
LOUISIANA
MAINE
MARYLAND
MASSACHUSETTS
MICHIGAN
MINNESOTA
MISSOURI
NEW HAMPSHIRE
NEW JERSEY
NEW YORK
NORTH CAROLINA
NORTH DAKOTA
OHIO
OKLAHOMA
OREGON
PENNSYLVANIA
SOUTH DAKOTA
TENNESSEE
UTAH
VIRGINIA
WASHINGTON
WISCONSIN
WYOMING

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
AON Benfield Securities, Inc. 4138
Street Address 1 Street Address 2
200 East Randolph Street
City State/Province/Country ZIP/Postal Code
Chicago ILLINOIS 60601
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
ALABAMA
ALASKA
ARIZONA
CALIFORNIA
COLORADO
CONNECTICUT
DISTRICT OF COLUMBIA
FLORIDA
GEORGIA
ILLINOIS
IOWA
LOUISIANA
MARYLAND
MASSACHUSETTS
MICHIGAN
MISSOURI
NEVADA
NEW HAMPSHIRE
NEW JERSEY
NEW YORK
OHIO
OKLAHOMA
OREGON
PENNSYLVANIA
SOUTH CAROLINA
TEXAS
UTAH
VIRGINIA
WASHINGTON

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
MSI Financial Services 14251
Street Address 1 Street Address 2
16 Campus Blvd Suite 200
City State/Province/Country ZIP/Postal Code
Newton Square PENNSYLVANIA 19073
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
ALABAMA
ARIZONA
ARKANSAS
CALIFORNIA
COLORADO
CONNECTICUT
DELAWARE
DISTRICT OF COLUMBIA
FLORIDA
GEORGIA
HAWAII
IDAHO
ILLINOIS
INDIANA
IOWA
KANSAS
KENTUCKY
LOUISIANA
MAINE
MARYLAND
MASSACHUSETTS
MICHIGAN
MINNESOTA
MISSISSIPPI
MISSOURI
MONTANA
NEBRASKA
NEVADA
NEW HAMPSHIRE
NEW JERSEY
NEW MEXICO
NEW YORK
NORTH CAROLINA
NORTH DAKOTA
OHIO
OKLAHOMA
OREGON
PENNSYLVANIA
SOUTH CAROLINA
SOUTH DAKOTA
TENNESSEE
TEXAS
UTAH
VIRGINIA
WASHINGTON
WEST VIRGINIA
WISCONSIN
WYOMING

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
NFP Securities, Inc. 42046
Street Address 1 Street Address 2
176 Federal Street
City State/Province/Country ZIP/Postal Code
Boston MASSACHUSETTS 02110
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
CALIFORNIA
CONNECTICUT
DELAWARE
DISTRICT OF COLUMBIA
ILLINOIS
INDIANA
KANSAS
KENTUCKY
MARYLAND
MASSACHUSETTS
MICHIGAN
MINNESOTA
MISSOURI
NEW JERSEY
NEW YORK
OKLAHOMA
OREGON
PENNSYLVANIA
TEXAS

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
Morgan Stanley Smith Barney 149777
Street Address 1 Street Address 2
755 E. Mulberry, Suite 300
City State/Province/Country ZIP/Postal Code
San Antonio TEXAS 78212
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
ALABAMA
ALASKA
ARIZONA
ARKANSAS
CALIFORNIA
COLORADO
CONNECTICUT
DISTRICT OF COLUMBIA
GEORGIA
HAWAII
ILLINOIS
INDIANA
KANSAS
KENTUCKY
LOUISIANA
MAINE
MARYLAND
MASSACHUSETTS
MICHIGAN
MISSOURI
MONTANA
NEVADA
NEW HAMPSHIRE
NEW JERSEY
NEW MEXICO
NEW YORK
NORTH CAROLINA
NORTH DAKOTA
OHIO
OKLAHOMA
OREGON
PENNSYLVANIA
SOUTH DAKOTA
TENNESSEE
UTAH
VIRGINIA
WASHINGTON
WYOMING

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
Private Placement Insurance Products, LLC 140139
Street Address 1 Street Address 2
2754 Brandt Drive South, Suite 200
City State/Province/Country ZIP/Postal Code
Fargo NORTH DAKOTA 58104
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
CALIFORNIA

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
Lifemark Securities Corp. 16204
Street Address 1 Street Address 2
400 West Metro Park
City State/Province/Country ZIP/Postal Code
Rochester NEW YORK 14623
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
ARIZONA
CALIFORNIA
CONNECTICUT
KENTUCKY
MAINE
MASSACHUSETTS
MICHIGAN
NEW HAMPSHIRE
NEW JERSEY
NEW YORK
OHIO
PENNSYLVANIA
VIRGINIA

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
NFP Securities, Inc. 42046
Street Address 1 Street Address 2
2005 Market Street, 8th Floor
City State/Province/Country ZIP/Postal Code
Philadelphia PENNSYLVANIA 19103
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
CALIFORNIA
CONNECTICUT
DELAWARE
DISTRICT OF COLUMBIA
ILLINOIS
INDIANA
KANSAS
KENTUCKY
MARYLAND
MASSACHUSETTS
MICHIGAN
MINNESOTA
MISSOURI
NEW HAMPSHIRE
NEW JERSEY
NEW YORK
OKLAHOMA
OREGON
PENNSYLVANIA
TEXAS

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
Innovation Partners LLC 146344
Street Address 1 Street Address 2
2423A Plantation Center Drive
City State/Province/Country ZIP/Postal Code
Matthews NORTH CAROLINA 28105
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
ARIZONA
CALIFORNIA
GEORGIA
ILLINOIS
NEW YORK
NORTH CAROLINA
WASHINGTON

Recipient
Recipient CRD Number X None
Various None
(Associated) Broker or Dealer    None
(Associated) Broker or Dealer CRD Number    None
Horner, Townsend, Kent, Inc. 4031
Street Address 1 Street Address 2
600 Dresher Road Suite C1C
City State/Province/Country ZIP/Postal Code
Horsham PENNSYLVANIA 19044
State(s) of Solicitation (select all that apply)
Check “All States” or check individual States
   All States
   Foreign/non-US
ARIZONA
CALIFORNIA
COLORADO
CONNECTICUT
DISTRICT OF COLUMBIA
IDAHO
ILLINOIS
INDIANA
KANSAS
KENTUCKY
LOUISIANA
MAINE
MARYLAND
MASSACHUSETTS
MISSOURI
MONTANA
NEW HAMPSHIRE
NEW JERSEY
NEW YORK
OHIO
OKLAHOMA
PENNSYLVANIA
SOUTH CAROLINA
TEXAS
WASHINGTON
WEST VIRGINIA
WISCONSIN
WYOMING

13. Offering and Sales Amounts

Total Offering Amount USD
or X Indefinite
Total Amount Sold $363,551,507 USD
Total Remaining to be Sold USD
or X Indefinite

Clarification of Response (if Necessary):

14. Investors

  
Select if securities in the offering have been or may be sold to persons who do not qualify as accredited investors, and enter the number of such non-accredited investors who already have invested in the offering.
Regardless of whether securities in the offering have been or may be sold to persons who do not qualify as accredited investors, enter the total number of investors who already have invested in the offering:
32

15. Sales Commissions & Finder's Fees Expenses

Provide separately the amounts of sales commissions and finders fees expenses, if any. If the amount of an expenditure is not known, provide an estimate and check the box next to the amount.

Sales Commissions $4,427,780 USD
   Estimate
Finders' Fees $0 USD
   Estimate

Clarification of Response (if Necessary):

16. Use of Proceeds

Provide the amount of the gross proceeds of the offering that has been or is proposed to be used for payments to any of the persons required to be named as executive officers, directors or promoters in response to Item 3 above. If the amount is unknown, provide an estimate and check the box next to the amount.

$0 USD
   Estimate

Clarification of Response (if Necessary):

Signature and Submission

Please verify the information you have entered and review the Terms of Submission below before signing and clicking SUBMIT below to file this notice.

Terms of Submission

In submitting this notice, each issuer named above is:
  • Notifying the SEC and/or each State in which this notice is filed of the offering of securities described and undertaking to furnish them, upon written request, in the accordance with applicable law, the information furnished to offerees.*
  • Irrevocably appointing each of the Secretary of the SEC and, the Securities Administrator or other legally designated officer of the State in which the issuer maintains its principal place of business and any State in which this notice is filed, as its agents for service of process, and agreeing that these persons may accept service on its behalf, of any notice, process or pleading, and further agreeing that such service may be made by registered or certified mail, in any Federal or state action, administrative proceeding, or arbitration brought against the issuer in any place subject to the jurisdiction of the United States, if the action, proceeding or arbitration (a) arises out of any activity in connection with the offering of securities that is the subject of this notice, and (b) is founded, directly or indirectly, upon the provisions of:  (i) the Securities Act of 1933, the Securities Exchange Act of 1934, the Trust Indenture Act of 1939, the Investment Company Act of 1940, or the Investment Advisers Act of 1940, or any rule or regulation under any of these statutes, or (ii) the laws of the State in which the issuer maintains its principal place of business or any State in which this notice is filed.
  • Certifying that, if the issuer is claiming a Regulation D exemption for the offering, the issuer is not disqualified from relying on Regulation D for one of the reasons stated in Rule 505(b)(2)(iii) or Rule 506(d).

Each Issuer identified above has read this notice, knows the contents to be true, and has duly caused this notice to be signed on its behalf by the undersigned duly authorized person.

For signature, type in the signer's name or other letters or characters adopted or authorized as the signer's signature.

Issuer Signature Name of Signer Title Date
GENERAL AMERICAN LIFE INSURANCE Co /s/ James J. Reilly James J. Reilly Vice President 2016-10-13

Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.

* This undertaking does not affect any limits Section 102(a) of the National Securities Markets Improvement Act of 1996 ("NSMIA") [Pub. L. No. 104-290, 110 Stat. 3416 (Oct. 11, 1996)] imposes on the ability of States to require information. As a result, if the securities that are the subject of this Form D are "covered securities" for purposes of NSMIA, whether in all instances or due to the nature of the offering that is the subject of this Form D, States cannot routinely require offering materials under this undertaking or otherwise and can require offering materials only to the extent NSMIA permits them to do so under NSMIA's preservation of their anti-fraud authority.