8-K

                       SECURITIES AND EXCHANGE COMMISSION


                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): March 12, 2004



                               MOVADO GROUP, INC.
               (Exact Name of Registrant as Specified in Charter)



         NEW YORK                      0-22378                 13-2595932
(State or Other Jurisdiction    (Commission File Number)      (IRS Employer
     of Incorporation)                                    Identification Number)

                     650 FROM ROAD
                  PARAMUS, NEW JERSEY                             07652
       (Address of Principal Executive Offices)                (Zip Code)

       Registrant's telephone number, including area code: (201) 267-8000

                                 NOT APPLICABLE

          (Former name or former address, if changed since last report)




ITEM 5.           OTHER EVENTS AND REGULATION FD DISCLOSURE

         On March 12, 2004, we announced that our Board of Directors has
declared a 2-for-1 stock split, subject to shareholder approval of an increase
in the Company's authorized shares. In addition, the Board declared a quarterly
dividend of $0.08 per share on a pre-split basis, a 33.3% increase over the
current quarterly dividend rate. A copy of the press release is attached to this
report as Exhibit 99.1 and is incorporated herein by reference.


ITEM 7.           FINANCIAL STATEMENTS AND EXHIBITS

         (a)      Financial statements of businesses acquired.

                  None.

         (b)      Pro forma financial information.

                  None.

         (c)      Exhibits.

                  99.1 Press release dated March 12, 2004




                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                          MOVADO GROUP, INC.


Date:  March 12, 2004                     By:  /s/ Eugene Karpovich
                                               ---------------------------------
                                               Name:   Eugene Karpovich
                                               Title:  Senior Vice President and
                                                       Chief Financial Officer




                                  EXHIBIT INDEX

99.1          Press Release, dated March 12, 2004

EX-99

                                                                    EXHIBIT 99.1
                                                                    ------------



            CONTACT:       Investor Relations:

                           Suzanne Michalek
                           Director of Corporate Communications
                           201-267-8000

                           Financial Dynamics
                           Investor Relations: Melissa Myron
                           Press: Stephanie Sampiere
                                    212-850-5600



         FOR IMMEDIATE RELEASE



         MOVADO GROUP, INC. ANNOUNCES 2-FOR-1 STOCK SPLIT;

         INCREASES QUARTERLY DIVIDEND BY 33%



     PARAMUS, NJ - MARCH 12, 2004 -- MOVADO GROUP, INC. (NYSE: MOV), today
     announced its Board of Directors has declared a 2-for-1 stock split,
     subject to shareholder approval of an increase in the Company's authorized
     shares. In addition, its Board declared a quarterly dividend of $0.08 per
     share on a pre-split basis, a 33.3% increase over the current quarterly
     dividend rate.

     The stock split is subject to shareholder approval of an amendment to the
     Company's Certificate of Incorporation to increase the number of authorized
     shares. Shareholders will consider the matter at the Company's Annual
     Meeting of Stockholders on June 17, 2004. The additional shares to be
     issued as a result of the stock split would be distributed on June 25,
     2004, to shareholders of record on June 11, 2004. Movado Group currently
     has approximately 8.8 million shares of Common Stock and 3.4 million shares
     of Class A Common Stock (convertible on a one-for-one basis for Common
     Stock) outstanding, which would increase to an aggregate of approximately
     24.4 million common shares outstanding following the 2-for-1 stock split.

     On a pre-split basis, the increased dividend on a quarterly basis is $0.08
     compared to the previous rate of $0.06. The new dividend rate is effective
     for the regular quarterly dividend payable on April 30, 2004 to
     shareholders of record as of April 16, 2004.




     Efraim Grinberg, President and Chief Executive Officer commented, "We
     generated operating cash flow in excess of $50 million in fiscal 2004,
     which represents our second consecutive year of record cash flow.
     Additionally, over the past five years, we have generated more than $150
     million in operating cash flow. We believe that the 33% increase in our
     quarterly dividend is a great way for our shareholders to participate in
     the Company's successful achievements. At the same time, the purpose of our
     2-for-1 stock split is to make our shares more accessible to investors and
     increase our market liquidity."




     Movado Group, Inc. designs, manufactures, and distributes Movado, Ebel,
     Concord, ESQ, Coach and Tommy Hilfiger watches worldwide, and operates
     Movado boutiques and Company stores in the United States.



     THIS PRESS RELEASE CONTAINS CERTAIN FORWARD-LOOKING STATEMENTS WITHIN THE
     MEANING OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. THE
     COMPANY HAS TRIED, WHENEVER POSSIBLE, TO IDENTIFY THESE FORWARD-LOOKING
     STATEMENTS USING WORDS SUCH AS "EXPECTS," "ANTICIPATES," "BELIEVES,"
     "TARGETS," "GOALS," "PROJECTS," "INTENDS," "PLANS," "SEEKS," "ESTIMATES,"
     "PROJECTS," "MAY," "WILL," "SHOULD" AND SIMILAR EXPRESSIONS. SIMILARLY,
     STATEMENTS IN THIS PRESS RELEASE THAT DESCRIBE THE COMPANY'S BUSINESS
     STRATEGY, OUTLOOK, OBJECTIVES, PLANS, INTENTIONS OR GOALS ARE ALSO
     FORWARD-LOOKING STATEMENTS. ACCORDINGLY, SUCH FORWARD-LOOKING STATEMENTS
     INVOLVE KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS THAT COULD
     CAUSE THE COMPANY'S ACTUAL RESULTS, PERFORMANCE OR ACHIEVEMENTS AND LEVELS
     OF FUTURE DIVIDENDS TO DIFFER MATERIALLY FROM THOSE EXPRESSED IN, OR
     IMPLIED BY, THESE STATEMENTS. THESE RISKS AND UNCERTAINTIES MAY INCLUDE,
     BUT ARE NOT LIMITED TO: THE COMPANY'S ABILITY TO SUCCESSFULLY INTRODUCE AND
     SELL NEW PRODUCTS, THE COMPANY'S ABILITY TO SUCCESSFULLY INTEGRATE THE
     OPERATIONS OF EBEL WITHOUT DISRUPTION TO ITS OTHER BUSINESS ACTIVITIES,
     CHANGES IN CONSUMER DEMAND FOR THE COMPANY'S PRODUCTS, RISKS RELATING TO
     THE RETAIL INDUSTRY, IMPORT RESTRICTIONS, COMPETITION, SEASONALITY AND THE
     OTHER FACTORS DISCUSSED IN THE COMPANY'S ANNUAL REPORT ON FORM 10-K AND
     OTHER FILINGS WITH THE SECURITIES AND EXCHANGE COMMISSION. THESE STATEMENTS
     REFLECT THE COMPANY'S CURRENT BELIEFS AND ARE BASED UPON INFORMATION
     CURRENTLY AVAILABLE TO IT. BE ADVISED THAT DEVELOPMENTS SUBSEQUENT TO THIS
     PRESS RELEASE ARE LIKELY TO CAUSE THESE STATEMENTS TO BECOME OUTDATED WITH
     THE PASSAGE OF TIME.


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