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Note 4 - Goodwill and Intangibles
12 Months Ended
Dec. 31, 2011
Notes To Financial Statements  
Goodwill and Intangible Assets Disclosure [Text Block]
4.  Goodwill and Intangibles

As of December 31, 2010 and 2011, the acquired intangible assets related to the acquisitions of Color Edge, Comp 24, Crush, DCS, AdProps, and Fuel. Intangible assets, resulting primarily from these acquisitions accounted for under the purchase method of accounting, consist of the following (in thousands):

Definite Lived Intangible Assets

   
December 31, 2010
 
   
Acquired Value
   
Accumulated Amortization
   
Carrying Value
   
Weighted Average Amortization Period
 
Customer relationships
  $ 3,799     $ 1,363     $ 2,436       16  
Non-compete agreements
    4,087       4,072       15       5  
Trade know how
    1,341       810       531       8  
Definite lived intangibles
  $ 9,227     $ 6,245     $ 2,982       13.0  


   
December 31, 2011
 
   
Acquired Value
   
Accumulated Amortization
   
Carrying Value
   
Weighted Average Amortization Period
 
Customer relationships
  $ 3,799     $ 1,608     $ 2,191       16  
Trade know how
    1,341       977       364       8  
Definite lived intangibles
  $ 5,140     $ 2,585     $ 2,555       13.0  

Amortization expense is calculated on a straight line basis over the estimated useful life of the asset. The expense related to definite-lived intangible assets was $1,481, $666, and $427 for the years ended December 31, 2009, 2010, and 2011, respectively.

Estimated amortization expense on an annual basis for the succeeding five years is as follows:

For the year ended December 31,
 
   
Amount
 
2012
  $ 413  
2013
    378  
2014
    308  
2015
    245  
2016
    245  
Thereafter
    966  
    $ 2,555  

Indefinite Lived Intangible Assets


    December 31, 2010 and 2011  
   
Acquired Value
   
Current Year
Impairment Charge
   
Cumulative
Impairment Charges
   
Carrying Value
 
Trademark
  $ 10,609     $ -     $ 4,419     $ 6,190  


In accordance with FASB ASC 350, the Company tests for goodwill impairment at least annually. The Company uses a measurement date of December 31. As a result of the annual impairment analysis, the Company recorded a non-cash goodwill impairment charge of $13,924 for the year ended December 31, 2009. The impairment was primarily attributable to weaker than expected financial performance and higher discount rates in both of the Company’s reporting units resulting in lower projected cash flows utilized in the discounted cash flow analysis. As of December 31, 2010 and 2011, the entire balance of goodwill was written off for the impaired reporting units.

The Company also performed the annual impairment test for indefinite-lived trademarks during the respective fourth fiscal quarters. The trademark impairment valuation is determined using the relief from royalty method. As a result of the impairment analysis for the year ended December 31, 2009, the Company recorded trademark impairment charges of $4,419 as a result of decreases in projected revenues and royalty rates for certain trademarks. There was no impairment charge for the years ended December 31, 2010 and 2011.