X0306 4 2017-07-18 1 0000724606 PANERA BREAD CO PNRA 0001358354 Simpson William Henry Jr. 3630 SOUTH GEYER ROAD, SUITE 100 ST. LOUIS MO 63127 0 1 0 0 SVP, Chief Development Officer Class A Common Stock 2017-07-18 4 D 0 4908 315.00 D 0 D Disposed of pursuant to the Agreement and Plan of Merger, dated as of April, 4, 2017, by and among Panera Bread Company, Rye Parent Corp., Rye Merger Sub, Inc. and JAB Holdings B.V. in exchange for $315 per share in cash, without interest, less any applicable withholding taxes. /s/ Louis DiPietro, Attorney in Fact for William H. Simpson, Jr. 2017-07-18