-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, L7Ue7tdkgaCy6Gku2Xp949+JJqBE+8wH39u5NhHEoRl40p17f9oedIpy8nEHoKaM 2KRkCvJ9Wm6Urhpf4JTWMg== 0001209191-10-030276.txt : 20100525 0001209191-10-030276.hdr.sgml : 20100525 20100525160322 ACCESSION NUMBER: 0001209191-10-030276 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20100524 FILED AS OF DATE: 20100525 DATE AS OF CHANGE: 20100525 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1227 BUSINESS ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 BUSINESS PHONE: 3146337100 MAIL ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: SHAICH RONALD M CENTRAL INDEX KEY: 0001034193 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 10857037 MAIL ADDRESS: STREET 1: C/O AU BON PAIN CO INC STREET 2: 19 FID KENNEDY AVE CITY: BOSTON STATE: MA ZIP: 02210 FORMER NAME: FORMER CONFORMED NAME: SCHAICH RONALD M DATE OF NAME CHANGE: 19970219 4 1 doc4.xml FORM 4 SUBMISSION X0303 4 2010-05-24 0 0000724606 PANERA BREAD CO PNRA 0001034193 SHAICH RONALD M THREE CHARLES RIVER PLACE 63 KENDRICK STREET NEEDHAM MA 02494 0 1 1 0 Executive Chairman Class A Common Stock 2010-05-24 4 S 0 21288 76.53 A 125137 D Class B Common Stock 971944 D Class B Common Stock 339746 I By GRATs The sale reflected on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 8, 2010. The price reported represents the weighted average price of shares sold. Shares were sold at varying prices in the range of $76.01 - $76.80. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the issuer or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price. /s/ Louis DiPietro, Attorney in Fact for Ronald M. Shaich 2010-04-25 -----END PRIVACY-ENHANCED MESSAGE-----