XML 36 R11.htm IDEA: XBRL DOCUMENT v2.4.0.8
PREPAID EXPENSES
9 Months Ended
Sep. 30, 2014
Prepaid Expenses Disclosure [Abstract]  
PREPAID EXPENSES
5. PREPAID EXPENSES
 
Prepaid expenses are for services that have been paid in advance primarily with stock that are amortized over the life of the contract. The agreements pertain to pricing structure, distribution, warehousing, inventory management, financial advisory services, pro athlete endorsements and licensing agreements.