BASIC AND DILUTED LOSS PER SHARE (Details)	12 Months Ended
	Jul. 31, 2014	Jul. 31, 2013
Class of Stock [Line Items]
Total	15,904,950	16,139,950
Stock Options [Member]
Class of Stock [Line Items]
Total	378,750	613,750
Series C Preferred Stock [Member]
Class of Stock [Line Items]
Total	1,551,200	1,551,200
Series D Preferred Stock [Member]
Class of Stock [Line Items]
Total	13,975,000	13,975,000