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BASIC AND DILUTED LOSS PER SHARE (Tables)
6 Months Ended
Jan. 31, 2014
Basic and Diluted Loss Per Share [Abstract]  
Schedule of Earnings Per Share, Basic and Diluted
Potential common shares not included in calculating diluted net loss per share are as follows:
 
 
 
January 31, 2014
 
January 31, 2013
 
Stock options
 
538,750
 
758,750
 
Series C Preferred Stock
 
1,551,200
 
1,551,200
 
Series D Preferred Stock
 
13,975,000
 
13,975,000
 
Total
 
16,064,950
 
16,284,950