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Segment Reporting
 12 Months Ended
Feb. 01, 2026
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
We identify our operating segments according to how our business activities are managed and evaluated. Each of our brands are operating segments. Because they share similar economic and other qualitative characteristics, we have aggregated our operating segments into a single reportable segment.
Our single reportable segment derives revenues from sales of merchandise through our e-commerce websites, direct-mail catalogs and retail stores, and includes shipping fees received from customers for delivery of merchandise to their homes. The accounting policies of our single reportable segment are described in the Summary of Significant Accounting Policies within Note A.
Our chief operating decision maker (“CODM”) is our Chief Executive Officer. The CODM assesses performance for our single reportable segment and decides how to allocate resources based on operating income, which is reported on the Consolidated Statements of Earnings. Segment balance sheet information is not regularly provided to the CODM. The CODM uses operating income to decide whether to reinvest profits into our operating segments or allocate to other purposes, such as for repurchases of common stock, payment of dividends or acquisitions.
Operating income is used to monitor budget versus actual results. The CODM also uses operating income in competitive analysis by benchmarking to our peers. The competitive analysis, along with the monitoring of budget versus actual results, is used in assessing performance of the segment.
The following table summarizes reported net revenues, significant segment expenses, operating income and earnings before income taxes for fiscal 2025, fiscal 2024 and fiscal 2023:
For the Fiscal Year Ended
(In thousands)February 1, 2026February 2, 2025January 28, 2024
Net revenues$7,806,816 $7,711,541 $7,750,652 
Less:
Cost of merchandise and shipping3,383,429 3,336,102 3,632,761 
Occupancy, excluding depreciation591,678 567,602 584,469 
Employment1,254,658 1,227,305 1,167,024 
Advertising552,587 567,723 502,245 
Other segment items 1
378,891 354,914 389,938 
Depreciation and amortization expense229,851 227,712 230,022 
Operating income
$1,415,722 $1,430,184 $1,244,193 
Interest income, net36,838 55,548 29,162 
Earnings before income taxes
$1,452,560 $1,485,732 $1,273,355 
1Other segment items within operating income include general expenses, which consist primarily of credit card fees, data processing expenses and administrative expenses.
The following table summarizes our net revenues by brand for fiscal 2025, fiscal 2024 and fiscal 2023:
For the Fiscal Year Ended 1
(In thousands)February 1, 2026February 2, 2025January 28, 2024
Pottery Barn
$2,999,332 $3,039,939 $3,206,167 
West Elm
1,859,501 1,840,582 1,854,811 
Williams Sonoma 2
1,362,308 1,302,821 1,260,045 
Pottery Barn Kids and Teen
1,138,051 1,107,057 1,060,470 
Other 3
447,624 421,142 369,159 
Total 4
$7,806,816 $7,711,541 $7,750,652 
1Includes business-to-business net revenues within each brand.
2Includes Williams Sonoma Home net revenues.
3Primarily consists of net revenues from Rejuvenation, Mark and Graham, our international franchise operations and GreenRow.
4Includes net revenues related to our international operations (including our operations in Canada, Australia and the United Kingdom and our franchise businesses) of $321.3 million, $336.3 million and $328.9 million for fiscal 2025, fiscal 2024 and fiscal 2023, respectively.
Long-lived assets by geographic location, which excludes deferred income taxes, goodwill and intangible assets, are as follows:
(In thousands)
February 1, 2026
February 2, 2025
U.S.
$2,448,273 $2,268,691 
International
57,552 68,425 
Total
$2,505,825 $2,337,116