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Summary of significant accounting policies (Details 3) (USD $)
12 Months Ended 12 Months Ended
Dec. 31, 2011
Dec. 31, 2011
Reporting Units
Dec. 31, 2011
Acquired trade names
Dec. 31, 2010
License agreements
Dec. 31, 2009
License agreements
Dec. 31, 2010
Game engines
Dec. 31, 2009
Game engines
Dec. 31, 2010
Internally developed franchises
Dec. 31, 2009
Internally developed franchises
Definite-Lived and Indefinite Lived Intangible Assets                  
Estimated fair value in excess of carrying value, low end of the range   $ 4,000,000,000              
Estimated fair value in excess of carrying value, low end of the range (percent in hundredths)   40.00%              
Discount rate assumed to determine the fair value, low end of range (percent in hundredths)   10.00% 10.00%            
Discount rate assumed to determine the fair value, high end of the range (percent in hundredths)   13.00%              
Royalty saving rate assumed to determine the fair value (percent in hundredths)     1.50%            
Number of trade names that would have an impairment charge in the event of a one percentage point increase in the discount rate     0            
Impairment charge       67,000,000 24,000,000 9,000,000 12,000,000 250,000,000 373,000,000
Goodwill impairment $ (12,000,000)