GOODWILL AND INTANGIBLES - Finite-Lived Intangible Assets (Details) - USD ($) $ in Thousands	9 Months Ended	12 Months Ended
	Sep. 30, 2025	Dec. 31, 2024
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	$ 344,686	$ 343,270
Accumulated Amortization	(108,329)	(87,741)
Net Book Value	$ 236,357	$ 255,529
Remaining Weighted-Average Useful Life (Years)	12 years 7 months 6 days	13 years 1 month 6 days
Indefinite-lived intangible assets	$ 1,200
Trademark
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	164,034	$ 162,618
Accumulated Amortization	(32,128)	(25,951)
Net Book Value	$ 131,906	$ 136,667
Remaining Weighted-Average Useful Life (Years)	16 years 4 months 24 days	17 years 3 months 18 days
Existing subscriber base
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	$ 136,500	$ 136,500
Accumulated Amortization	(42,750)	(34,313)
Net Book Value	$ 93,750	$ 102,187
Remaining Weighted-Average Useful Life (Years)	8 years 6 months	9 years 2 months 12 days
Developed technology
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	$ 38,401	$ 38,401
Accumulated Amortization	(28,223)	(22,719)
Net Book Value	$ 10,178	$ 15,682
Remaining Weighted-Average Useful Life (Years)	1 year 4 months 24 days	2 years 2 months 12 days
Content archive
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	$ 5,751	$ 5,751
Accumulated Amortization	(5,228)	(4,758)
Net Book Value	$ 523	$ 993
Remaining Weighted-Average Useful Life (Years)	9 months 18 days	1 year 7 months 6 days