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REVENUE
9 Months Ended
Sep. 30, 2025
Revenue from Contract with Customer [Abstract]  
REVENUE REVENUE
We generate revenues principally from subscriptions and advertising.
Subscription revenues consist of revenues from subscriptions to our digital and print products (which include our news product, as well as The Athletic and our Audio, Cooking, Games and Wirecutter products), and single-copy and bulk sales of our print products. Subscription revenues are based on both the number of digital-only subscriptions and copies of the printed newspaper sold, and the rates charged to the respective customers.
Advertising revenue is primarily derived from advertisers (such as luxury goods, technology and financial companies) promoting products, services or brands on digital platforms in the form of display, audio, email and video ads; in print in the form of column-inch ads; and at live events. Advertising revenue is primarily determined by the volume (e.g., impressions or column inches), rate and mix of advertisements. As of the first quarter of 2025, we updated our discussion of digital advertising revenue and no longer distinguish between “core” and “other” digital advertising. Digital advertising consists of display (which includes website and mobile applications), audio, email and video advertising revenue from advertisements that are sold either directly to marketers by our advertising sales teams or, for a smaller proportion, through programmatic auctions run by third-party ad exchanges. Digital advertising revenue also includes creative services fees. Print advertising includes revenue from column-inch ads and classified advertising, as well as preprinted advertising, also known as freestanding inserts.
Affiliate, licensing and other revenues include revenues from licensing, Wirecutter affiliate referrals, commercial printing, the leasing of floors in our New York headquarters building located at 620 Eighth Avenue, New York, New York (the “Company Headquarters”), our live events business and retail commerce.
Subscription; advertising; and affiliate, licensing and other revenues were as follows:
For the Quarters EndedFor the Nine Months Ended
(In thousands)September 30, 2025As % of totalSeptember 30, 2024As % of totalSeptember 30, 2025As % of totalSeptember 30, 2024As % of total
Subscription$494,630 70.6 %$453,327 70.8 %$1,440,307 71.2 %$1,321,654 71.1 %
Advertising132,291 18.9 %118,370 18.5 %374,341 18.5 %341,244 18.4 %
Affiliate, licensing and other(1)
73,900 10.5 %68,481 10.7 %207,956 10.3 %196,392 10.5 %
Total$700,821 100.0 %$640,178 100.0 %$2,022,604 100.0 %$1,859,290 100.0 %
(1)Affiliate, licensing and other revenues include building rental revenue, which is not under the scope of Revenue from Contracts with Customers (Topic 606). Building rental revenue was $6.7 million and $6.6 million for the third quarters of 2025 and 2024, respectively, and $20.1 million and $19.9 million for the first nine months of 2025 and 2024, respectively.
The following table summarizes digital and print subscription revenues, which are components of subscription revenues above, for the third quarters and first nine months ended September 30, 2025, and September 30, 2024:
For the Quarters EndedFor the Nine Months Ended
(In thousands)September 30, 2025As % of totalSeptember 30, 2024As % of totalSeptember 30, 2025As % of totalSeptember 30, 2024As % of total
Digital-only subscription revenues(1)
$367,443 74.3 %$322,198 71.1 %$1,052,822 73.1 %$919,677 69.6 %
Print subscription revenues(2)
127,187 25.7 %131,129 28.9 %387,485 26.9 %401,977 30.4 %
Total subscription revenues$494,630 100.0 %$453,327 100.0 %$1,440,307 100.0 %$1,321,654 100.0 %
(1)Includes revenue from bundled and standalone subscriptions to our news product, as well as to The Athletic and our Audio, Cooking, Games and Wirecutter products.
(2)Includes domestic home-delivery subscriptions, which include access to our digital products. Also includes single-copy, NYT International and Other subscription revenues.
The following table summarizes digital and print advertising revenues, which are components of advertising revenues above, for the third quarters and first nine months ended September 30, 2025, and September 30, 2024:
For the Quarters EndedFor the Nine Months Ended
(In thousands)September 30, 2025As % of totalSeptember 30, 2024As % of totalSeptember 30, 2025As % of totalSeptember 30, 2024As % of total
Digital advertising revenues$98,111 74.2 %$81,564 68.9 %$263,398 70.4 %$224,166 65.7 %
Print advertising revenues34,180 25.8 %36,806 31.1 %110,943 29.6 %117,078 34.3 %
Total advertising$132,291 100.0 %$118,370 100.0 %$374,341 100.0 %$341,244 100.0 %
Performance Obligations
We have remaining performance obligations related to digital archive and other licensing and certain advertising contracts. As of September 30, 2025, the aggregate amount of the transaction price allocated to the remaining performance obligations for contracts with a duration greater than one year was approximately $139 million. The Company will recognize this revenue as performance obligations are satisfied. We expect that approximately $32 million, $70 million and $37 million will be recognized in the remainder of 2025, 2026 and thereafter through 2030, respectively.
Unexpired Subscriptions
Payments for subscriptions are typically due upfront, and the revenue is recognized ratably over the subscription period. The proceeds are recorded within Unexpired subscriptions revenue in the Condensed Consolidated Balance Sheets. Total unexpired subscriptions as of December 31, 2024, were $187.1 million, of which approximately $174.9 million was recognized as revenues during the nine months ended September 30, 2025.