GOODWILL AND INTANGIBLES - Finite-Lived Intangible Assets (Details) - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Mar. 31, 2025	Dec. 31, 2024
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	$ 343,270	$ 343,270
Accumulated Amortization	(94,544)	(87,741)
Net Book Value	$ 248,726	$ 255,529
Remaining Weighted-Average Useful Life (Years)	12 years 10 months 24 days	13 years 1 month 6 days
Trademark
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	$ 162,618	$ 162,618
Accumulated Amortization	(27,951)	(25,951)
Net Book Value	$ 134,667	$ 136,667
Remaining Weighted-Average Useful Life (Years)	17 years 1 month 6 days	17 years 3 months 18 days
Existing subscriber base
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	$ 136,500	$ 136,500
Accumulated Amortization	(37,125)	(34,313)
Net Book Value	$ 99,375	$ 102,187
Remaining Weighted-Average Useful Life (Years)	9 years	9 years 2 months 12 days
Developed technology
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	$ 38,401	$ 38,401
Accumulated Amortization	(24,554)	(22,719)
Net Book Value	$ 13,847	$ 15,682
Remaining Weighted-Average Useful Life (Years)	1 year 10 months 24 days	2 years 2 months 12 days
Content archive
Finite-Lived Intangible Assets [Line Items]
Gross Book Value	$ 5,751	$ 5,751
Accumulated Amortization	(4,914)	(4,758)
Net Book Value	$ 837	$ 993
Remaining Weighted-Average Useful Life (Years)	1 year 3 months 18 days	1 year 7 months 6 days