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REVENUE RECOGNITION
6 Months Ended
Dec. 31, 2024
Revenue from Contract with Customer [Abstract]  
REVENUE RECOGNITION REVENUE RECOGNITION:
Revenue Recognition and Deferred Revenue:
Revenue recognized over time
Royalty and advertising fund revenues represent sales-based royalties that are recognized in the period in which the sales occur. Generally, royalty and advertising fund revenues are billed and collected monthly in arrears. Advertising fund revenues and expenditures, which must be spent on marketing and related activities per the franchise agreements, are recorded on a gross basis within the unaudited Condensed Consolidated Statements of Operations. The treatment increases both the gross amount of reported revenue and expense and generally has no impact on operating income and net income. Franchise fees are billed and received upon the signing of the franchise agreement. Recognition of these fees is deferred until the salon opens and is then recognized over the term of the franchise agreement, which is typically 10 years. Franchise rental income is a result of the Company signing leases on behalf of franchisees and entering into sublease arrangements with the franchisees. The Company recognizes franchise rental income and expense when it is due to the landlord.
Revenue recognized at point of sale
Company-owned salon revenues are recognized at the time when the services are provided, or the guest receives and pays for the merchandise. Revenues from purchases made with gift cards are also recorded when the guest takes possession of the merchandise or services are provided. Gift cards issued by the Company are recorded as a liability (deferred revenue) upon sale and recognized as revenue upon redemption by the guest. Gift card breakage, the amount of gift cards which will not be redeemed, is recognized based on gift card balances with no activity over a 36-month basis. Product sales to franchisees are recorded at the time product is delivered to the franchisee.
Information about receivables, broker fees and deferred revenue subject to the current revenue recognition guidance is as follows:
December 31,
2024
June 30,
2024
Balance Sheet Classification
(Dollars in thousands)
Receivables from contracts with customers, net$6,923 $6,887 Receivables, net
Broker fees6,992 9,369 Other assets
Deferred revenue:
     Current
Gift card liability$784 $366 Accrued expenses
Deferred franchise fees open salons4,220 4,738 Accrued expenses
Total current deferred revenue$5,004 $5,104 
     Non-current
Deferred franchise fees unopened salons$1,580 $1,783 Other non-current liabilities
Deferred franchise fees open salons11,797 14,972 Other non-current liabilities
Total non-current deferred revenue$13,377 $16,755 
Receivables relate primarily to payments due for royalties, advertising fees and rent. The receivables balance is presented net of an allowance for expected credit losses (i.e., doubtful accounts). The Company monitors the financial condition of its franchisees and records provisions for estimated losses on receivables when it believes franchisees are unable to make their required payments based on factors such as delinquencies and aging trends. The allowance for credit losses is the Company's best estimate of the amount of probable credit losses related to existing accounts and notes receivables. The Company offers financing to SmartStyle® franchisees when they remodel their salons. Included in other assets is a receivable of $0.8 million, partially offset by a credit loss reserve of $0.2 million, related to this financing program. The following table is a rollforward of the allowance for credit losses for the period:
Six Months Ended December 31,
20242023
(Dollars in thousands)
Balance at beginning of period$6,227 $7,297 
Provision for doubtful accounts1,485 459 
Provision for franchisee rent 588 351 
Recoveries(694)(333)
Write-offs(132)(1,399)
Other (1)73 (67)
Balance at end of period$7,547 $6,308 
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(1)Includes currency fluctuation.

Broker fees are the costs associated with using external brokers to identify new franchisees. These fees are paid upon the signing of the franchise agreement and recognized as general and administrative expense over the term of the franchise agreement. The following table is a rollforward of the broker fee balance for the periods indicated:
Six Months Ended December 31,
20242023
(Dollars in thousands)
Balance at beginning of period$9,369 $12,471 
Amortization(1,246)(1,415)
Write-offs (1)(1,131)(111)
Balance at end of period$6,992 $10,945 
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(1)Broker fees of $0.9 million were written off in connection with the Alline acquisition for the three and six months ended December 31, 2024.

Deferred franchise fees related to open salons are generally recognized on a straight-line basis over the term of the franchise agreement. Franchise fee revenue for the three months ended December 31, 2024, and 2023 was $2.1 million and $1.6 million, respectively, and for the six months ended December 31, 2024, and 2023 was $3.7 million and $3.3 million, respectively. Estimated revenue expected to be recognized in the future related to deferred franchise fees for open salons as of December 31, 2024, is as follows (dollars in thousands):
Remainder of 2025$2,110 
20263,977 
20273,518 
20282,796 
20291,603 
Thereafter2,013 
Total$16,017