Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

     We hereby consent to the incorporation by reference in the Registration Statements on Form S-3D (No. 033-64369) filed with the SEC on November 17, 1995, Form S-8 (No. 333-02007) filed with the SEC on March 28, 1996, Form S-8 (No. 333-36610) filed with the SEC on May 9, 2000, Form S-3D (No. 333-129023) filed with the SEC on October 14, 2005 and Form S-8 (No. 333-174667) filed with the SEC on June 2, 2011 of Juniata Valley Financial Corp. of our reports dated March 15, 2013, relating to the consolidated financial statements and the effectiveness of Juniata Valley Financial Corp.’s internal control over financial reporting, which appear in this Annual Report on Form 10-K for the year ended December 31, 2012.

	/s/ ParenteBeard  LLC
ParenteBeard LLC
Harrisburg, Pennsylvania
March 15, 2013