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Segment Information
9 Months Ended
Dec. 31, 2015
Segment Reporting [Abstract]  
Segment Information
(14) SEGMENT INFORMATION
Our reporting segment is based upon: our internal organizational structure; the manner in which our operations are managed; the criteria used by our Chief Executive Officer, our Chief Operating Decision Maker (“CODM”), to evaluate segment performance; the availability of separate financial information; and overall materiality considerations. Our CODM currently reviews total company operating results to assess overall performance and allocate resources.
The following table summarizes the financial performance of our current segment operating profit and a reconciliation to our consolidated operating income (loss) for the three and nine months ended December 31, 2015 and 2014 (in millions): 
 
Three Months Ended
December 31,
 
Nine Months Ended
December 31,
 
2015
 
2014
 
2015
 
2014
Segment:
 
 
 
 
 
 
 
Net revenue before revenue deferral
$
1,803

 
$
1,428

 
$
3,642

 
$
3,423

Depreciation
(31
)
 
(32
)
 
(91
)
 
(96
)
Other expenses
(1,014
)
 
(877
)
 
(2,463
)
 
(2,414
)
Segment operating profit
758

 
519

 
1,088

 
913

Reconciliation to consolidated operating income (loss):
 
 
 
 
 
 
 
Other:
 
 
 
 
 
 
 
Revenue deferral
(1,579
)
 
(1,171
)
 
(3,051
)
 
(2,829
)
Recognition of revenue deferral
846

 
869

 
2,497

 
2,736

Amortization of intangibles
(14
)
 
(16
)
 
(41
)
 
(49
)
Acquisition-related contingent consideration

 

 

 
2

Stock-based compensation
(42
)
 
(39
)
 
(131
)
 
(108
)
Loss on licensed intellectual property commitment

 

 

 
(122
)
Other expenses

 

 

 
5

Consolidated operating income (loss)
$
(31
)
 
$
162

 
$
362

 
$
548



Our segment profit differs from consolidated operating income primarily due to the exclusion of (1) the deferral of net revenue related to online-enabled games (see Note 8 for additional information regarding deferred net revenue (online-enabled games)), (2) certain non-cash costs such as stock-based compensation, (3) acquisition-related expenses such as amortization of intangibles and acquisition-related contingent consideration, and (4) other significant non-recurring costs that may not be indicative of the company’s core business, operating results or future outlook. Our CODM reviews assets on a consolidated basis and not on a segment basis.
Information about our total net revenue by revenue composition and by platform for the three and nine months ended December 31, 2015 and 2014 is presented below (in millions): 
 
Three Months Ended
December 31,
 
Nine Months Ended
December 31,
 
2015
 
2014
 
2015
 
2014
Packaged goods and other
$
501

 
$
585

 
$
1,394

 
$
1,745

Digital
569

 
541

 
1,694

 
1,585

Net revenue
$
1,070

 
$
1,126

 
$
3,088

 
$
3,330


 
Three Months Ended
December 31,
 
Nine Months Ended
December 31,
 
2015
 
2014
 
2015
 
2014
Platform net revenue
 
 
 
 
 
 
 
Xbox One, PlayStation 4
$
571

 
$
427

 
$
1,390

 
$
1,037

Xbox 360, PlayStation 3
157

 
306

 
605

 
1,157

Other consoles
3

 
9

 
6

 
18

Total consoles
731

 
742

 
2,001

 
2,212

PC / Browser
182

 
218

 
619

 
657

Mobile
128

 
122

 
397

 
368

Other
29

 
44

 
71

 
93

Net revenue
$
1,070

 
$
1,126

 
$
3,088

 
$
3,330


Net revenue from unaffiliated customers in North America and internationally for the three and nine months ended December 31, 2015 and 2014 is presented below (in millions): 
 
Three Months Ended
December 31,
 
Nine Months Ended
December 31,
 
2015
 
2014
 
2015
 
2014
Net revenue from unaffiliated customers
 
 
 
 
 
 
 
North America
$
448

 
$
473

 
$
1,335

 
$
1,428

International
622

 
653

 
1,753

 
1,902

Net revenue
$
1,070

 
$
1,126

 
$
3,088

 
$
3,330



Long-lived assets in North America and internationally as of December 31, 2015 and March 31, 2015 is presented below (in millions):  
 
As of
December 31, 2015
 
As of
March 31, 2015
Long-lived assets
 
 
 
North America
$
1,725

 
$
1,809

International
469

 
474

Total
$
2,194

 
$
2,283


We attribute net revenue from external customers to individual countries based on the location of the legal entity that sells the products and/or services. Note that revenue attributed to the legal entity that makes the sale is often not the country where the consumer resides. For example, revenue generated by our Swiss legal entities includes digital revenue from consumers who reside outside of Switzerland, including consumers who reside outside of Europe. Revenue generated by our Swiss legal entities during the three and nine months ended December 31, 2015 represented $324 million and $1,045 million, or 30 percent and 34 percent, of our total net revenue, respectively. Revenue generated by our Swiss legal entities during the three and nine months ended December 31, 2014 represented $377 million and $1,012 million, or 33 percent and 30 percent, of our total net revenue, respectively. Revenue generated in the United States represents over 99 percent of our total North America net revenue. There were no other countries with net revenue greater than 10 percent.
During the three months ended December 31, 2015, we estimate that our direct sales to Sony, Microsoft and GameStop represented approximately 15 percent, 11 percent and 10 percent of total net revenue, respectively. During the nine months ended December 31, 2015, we estimate that our direct sales to Sony and Microsoft represented approximately 13 percent and 13 percent of total net revenue, respectively.
Our direct sales to Sony and Microsoft represented approximately 11 percent and 10 percent of total net revenue, respectively, during the three months ended December 31, 2014. Our direct sales to GameStop Corp. represented approximately 12 percent of total net revenue for the nine months ended December 31, 2014.