Name:	phmd_DebtInstrumentTerm
Namespace Prefix:	phmd_
Data Type:	xbrli:durationItemType
Balance Type:	na
Period Type:	duration

30 days period with in which the potential acquiree entity may initiate or solicit alternative proposals from third parties for the sale of entity.

No definition available.

Name:	phmd_GoShopPeriodForMergerAgreement
Namespace Prefix:	phmd_
Data Type:	xbrli:durationItemType
Balance Type:	na
Period Type:	instant

Represents the maximum expenses which have to pay by the cancelling entity to the other entity under certain specified circumstances.

No definition available.

Name:	phmd_MaximumMergerTerminationExpenses
Namespace Prefix:	phmd_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

Represents the merger termination fee which cancelling entity have to pay to the other entity in the event of cancellation of agreement.

No definition available.

Name:	phmd_MergerTerminationFee
Namespace Prefix:	phmd_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

Element represent the premium percentage over the closing price of common stock on February 12, 2014.

No definition available.

Name:	phmd_PercentageAsPremiumOverClosingPriceOfCommonStock
Namespace Prefix:	phmd_
Data Type:	num:percentItemType
Balance Type:	na
Period Type:	instant

Refers to price per ownership interest price represents a percentage of premium over closing price of common stock.

No definition available.

Name:	phmd_PricePerShareAsOwnership
Namespace Prefix:	phmd_
Data Type:	num:perShareItemType
Balance Type:	na
Period Type:	instant

The total cost of the acquired entity including the cash paid to shareholders of acquired entities, fair value of debt and equity securities issued to shareholders of acquired entities, the fair value of the liabilities assumed, and direct costs of the acquisition.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 141

-Paragraph 51

-Subparagraph d

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Name:	us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	instant

The stated principal amount of the debt instrument at time of issuance, which may vary from the carrying amount because of unamortized premium or discount.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 835

-SubTopic 30

-Section 45

-Paragraph 2

-URI http://asc.fasb.org/extlink&oid=6451184&loc=d3e28551-108399

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 835

-SubTopic 30

-Section 55

-Paragraph 8

-URI http://asc.fasb.org/extlink&oid=6584090&loc=d3e28878-108400

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Accounting Principles Board Opinion (APB)

-Number 21

-Paragraph 16, 20

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Name:	us-gaap_DebtInstrumentFaceAmount
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	instant

Per share amount received by subsidiary or equity investee for each share of common stock issued or sold in the stock transaction.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Staff Accounting Bulletin (SAB)

-Number Topic 5

-Section H