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Business Segment and Geographic Data (Tables)
12 Months Ended
Dec. 31, 2013
Business Segment and Geographic Data [Abstract]  
Results of operations from business segments
The following tables reflect results of operations from our business segments for the periods indicated below:
 
   
Year ended December 31, 2013
 
   
CONSUMER
  
PHYSICIAN
RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 $188,259  $28,548  $7,857  $224,664 
Costs of revenues
  26,794   13,022   5,219   45,035 
Gross profit
  161,465   15,526   2,638   179,629 
Gross profit %
  85.8%  54.4%  33.6%  80.0%
                  
Allocated operating expenses:
                
Engineering and product development
  1,100   1,371   835   3,306 
Selling and marketing expenses
  112,898   12,681   1,949   127,528 
                  
Unallocated operating expenses
  -   -   -   26,750 
    113,998   14,052   2,784   157,584 
Income (loss) from operations
  47,467   1,474   (146)  22,045 
                  
Interest  and other financing income (expense), net
  -   -   -   702 
                  
Net income (loss) before taxes
 $47,467  $1,474  $( 146) $22,747 
 
 
   
Year ended December 31, 2012
 
   
CONSUMER
  
PHYSICIAN
RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 $188,425  $21,284  $10,942  $220,651 
Costs of revenues
  28,965   11,512   6,165   46,642 
Gross profit
  159,460   9,772   4,777   174,009 
Gross profit %
  84.6%  45.9%  43.7%  78.9%
                  
Allocated operating expenses:
                
Engineering and product development
  876   1,201   837   2,914 
Selling and marketing expenses
  102,736   10,203   3,548   116,487 
                  
Unallocated operating expenses
  -   -   -   27,330 
    103,612   11,404   4,385   146,731 
Income (loss) from operations
  55,848   (1,632)  392   27,278 
                  
Interest  and other financing income (expense), net
  -   -   -   (351)
                  
Net income (loss) before taxes
 $55,848  $( 1,632) $392  $26,927 
 
   
Year ended December 31, 2011
 
   
CONSUMER
  
PHYSICIAN
RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 $125,581  $829  $5,672  $132,082 
Costs of revenues
  23,309   456   2,531   26,296 
Gross profit
  102,272   373   3,141   105,786 
Gross profit %
  81.4%  45.0%  55.4%  80.1%
                  
Allocated operating expenses:
                
Engineering and product development
  837   27   193   1,057 
Selling and marketing expenses
  59,424   319   2,442   62,185 
                  
Unallocated operating expenses
  -   -   -   45,192 
    60,261   346   2,635   108,434 
Income (loss) from operations
  42,011   27   506   (2,648)
                  
Interest and other financing income (expense), net
  -   -   -   (68)
                  
Net income (loss) before taxes
 $42,011  $27  $506  $(2,716)
Net revenues and long-lived assets by geographical area
For the years ended December 31, 2013, 2012 and 2011, net revenues by geographic area were as follows:
 
   
Year Ended December 31,
 
   
2013
  
2012
  
2011
 
North America 1
 $174,850  $163,973  $91,821 
Asia Pacific 2
  19,081   28,031   28,213 
Europe (including Israel)
  27,849   25,521   9,994 
South America
  2,884   3,126   2,054 
   $224,664  $220,651  $132,082 
              
1 United States
 $112,635  $135,950  $75,341 
1 Canada
 $62,215  $28,023  $16,480 
2  Japan
 $11,556  $21,134  $25,924 
 
For the years ended December 31, 2013, 2012 and 2011, long-lived assets by geographic area were as follows:
 
   
Year Ended December 31,
 
   
2013
  
2012
  
2011
 
North America
 $9,119  $5,772  $4,496 
Asia Pacific
  -   -   - 
Europe (including Israel)
  1,370   987   828 
South America
  -   -   - 
   $10,489  $6,759  $5,324