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Goodwill and Other Intangible Assets
12 Months Ended
Dec. 31, 2013
Goodwill and Other Intangible Assets [Abstract]  
Goodwill and Other Intangible Assets
Note 6
Goodwill and Other Intangible Assets:
 
As part of the purchase price allocation for the reverse acquisition, the Company recorded goodwill in the amount of $24,005 and definite-lived intangibles in the amount of $12,000. Goodwill reflects the value or premium of the acquisition price in excess of the fair values assigned to specific tangible and intangible assets. Goodwill has an indefinite useful life and therefore is not amortized as an expense, but is reviewed annually for impairment of its fair value to the Company. The purchase price intrinsically recognizes the benefits of the broadened depth of the management team and the addition of a sizeable direct sales force creating greater access to the physician community with branded products and technologies. Furthermore, the purchase price paid by Radiancy, Inc, a private company includes, among other things, other benefits such as the intrinsic value of being a Nasdaq-listed issuer post merger and now having access to capital markets and stockholder liquidity.
 
     
Balance at January 1, 2012
 $24,500 
Additions to goodwill
  121 
Translation differences
  309 
Balance at December 31, 2013
 $24,930 
 
The Company has no accumulated impairment losses as of December 31, 2013.
 
The goodwill was allocated among the reportable segments as of December 31, 2013 in accordance with the provisions of ASC Topic 350-20 Intangibles-Goodwill and consisted of the following:
 
   
December 31, 2013
 
     
Consumer segment
 $20,850 
Physician Recurring segment
  4,080 
Total goodwill
 $24,930 
 
Set forth below is a detailed listing of other definite-lived intangible assets:
 
   
December 31, 2013
  
December 31, 2012
 
   
Trademarks
  
Customer
Relationships
  
Total
  
Trademarks
  
Customer
Relationships
  
Total
 
Gross Amount beginning of period
 $5,744  $6,372  $12,116  $5,700  $6,300  $12,000 
Translation differences
  28   45   73   44   72   116 
Gross Amount end of period
  5,772   6,417   12,189   5,744   6,372   12,116 
                          
Accumulated amortization
  (1,178)  (1,310)  (2,488)  (598)  (664)  (1,262)
                          
Net Book Value
 $4,594  $5,107  $9,701  $5,146  $5,708  $10,854 
 
Related amortization expense was $1,200, $1,212 and $50 for the years ended December 31, 2013, 2012 and 2011. Customer Relationships embody the value to the Company of relationships that Pre-merged PhotoMedex had formed with its customers. Tradename includes the names and various other trademarks associated with Pre-merged PhotoMedex products (e.g. “XTRAC”, “Neova” “Omnilux” and “Lumiere”).
 
Estimated amortization expense for the above amortizable intangible assets for the next five years is as follows:
 
2014
 $1,200 
2015
  1,200 
2016
  1,200 
2017
  1,200 
2018
  1,200 
Thereafter
  3,701 
Total
 $9,701