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Business Segments and Geographic Data (Tables)
6 Months Ended
Jun. 30, 2015
Business Segments and Geographic Data [Abstract]  
Results of Operations from Business Segments
The following tables reflect results of operations from our business segments for the periods indicated below:
Three Months Ended June 30, 2015 (unaudited)
  
CONSUMER
  
PHYSICIAN RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 
$
17,538
  
$
1,695
  
$
691
  
$
19,924
 
Costs of revenues
  
4,079
   
652
   
184
   
4,915
 
Gross profit
  
13,459
   
1,043
   
507
   
15,009
 
Gross profit %
  
76.7
%
  
61.5
%
  
73.4
%
  
75.3
%
                 
Allocated operating expenses:
                
Engineering and product development
  
301
   
39
   
49
   
389
 
Selling and marketing expenses
  
15,104
   
986
   
71
   
16,161
 
                 
Unallocated operating expenses
  
-
   
-
   
-
   
4,971
 
   
15,405
   
1,025
   
120
   
21,521
 
Income (loss) from continuing operations
  
(1,946
)
  
18
   
387
   
(6,512
)
                 
Interest  and other financing income, net
  
-
   
-
   
-
   
56
 
                 
Income (loss) from continuing operations before income taxes
 
(1,946
)
 
$
18
  
$
387
  
(6,456
)
                 
 
Three Months Ended June 30, 2014 (unaudited)
  
CONSUMER
  
PHYSICIAN RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 
$
28,453
  
$
2,407
  
$
939
  
$
31,799
 
Costs of revenues
  
3,983
   
1,208
   
611
   
5,802
 
Gross profit
  
24,470
   
1,199
   
328
   
25,997
 
Gross profit %
  
86.0
%
  
49.8
%
  
34.9
%
  
81.8
%
                 
Allocated operating expenses:
                
Engineering and product development
  
295
   
57
   
115
   
467
 
Selling and marketing expenses
  
23,225
   
949
   
217
   
24,391
 
                 
Unallocated operating expenses
  
-
   
-
   
-
   
8,981
 
   
23,520
   
1,006
   
332
   
33,839
 
Income (loss) from continuing operations
  
950
   
193
   
(4
)
  
(7,842
)
                 
Interest and other financing expense, net
  
-
   
-
   
-
   
(287
)
                 
Income (loss) from continuing operations before income taxes
 
$
950
  
$
193
  
(4
)
 
(8,129
)
                 
 
Six Months Ended June 30, 2015 (unaudited)
  
CONSUMER
  
PHYSICIAN RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 
$
35,666
  
$
3,427
  
$
1,505
  
$
40,598
 
Costs of revenues
  
7,576
   
1,281
   
716
   
9,573
 
Gross profit
  
28,090
   
2,146
   
789
   
31,025
 
Gross profit %
  
78.8
%
  
62.6
%
  
52.4
%
  
76.4
%
                 
Allocated operating expenses:
                
Engineering and product development
  
629
   
57
   
41
   
727
 
Selling and marketing expenses
  
29,826
   
2,090
   
178
   
32,094
 
                 
Unallocated operating expenses
  
-
   
-
   
-
   
9,014
 
   
30,455
   
2,147
   
219
   
41,835
 
Income (loss) from continuing operations
  
(2,365
)
  
(1
)
  
570
   
(10,810
)
                 
Interest  and other financing expense, net
  
-
   
-
   
-
   
(604
)
                 
Income (loss) from continuing operations before income taxes
 
(2,365
)
 
(1
)
 
$
570
  
(11,414
)
                 
 
Six Months Ended June 30, 2014 (unaudited)
  
CONSUMER
  
PHYSICIAN RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 
$
69,323
  
$
4,779
  
$
1,711
  
$
75,813
 
Costs of revenues
  
10,233
   
2,102
   
928
   
13,263
 
Gross profit
  
59,090
   
2,677
   
783
   
62,550
 
Gross profit %
  
85.2
%
  
56.0
%
  
45.8
%
  
82.5
%
                 
Allocated operating expenses:
                
Engineering and product development
  
573
   
122
   
236
   
931
 
Selling and marketing expenses
  
50,382
   
1,929
   
569
   
52,880
 
                 
Unallocated operating expenses
  
-
   
-
   
-
   
15,490
 
   
50,955
   
2,051
   
805
   
69,301
 
Income (loss) from continuing operations
  
8,135
   
626
   
(22
)
  
(6,751
)
                 
Interest and other financing expense, net
  
-
   
-
   
-
   
(434
)
                 
Income (loss) from continuing operations before income taxes
 
$
8,135
  
$
626
  
(22
)
 
(7,185
)
Net Revenues and Long-Lived Assets by Geographical Area
For the three and six months ended June 30, 2015 and 2014 (unaudited), net revenues by geographic area were as follows:
  
Three Months Ended
June 30,
  
Six Months Ended
June 30,
 
  
2015
  
2014
  
2015
  
2014
 
North America 1
 
$
13,506
  
$
23,055
  
$
28,725
  
$
58,520
 
Asia Pacific 2
  
1,579
   
1,750
   
2,256
   
2,770
 
Europe (including Israel)
  
4,760
   
6,399
   
9,423
   
13,618
 
South America
  
79
   
595
   
194
   
905
 
  
$
19,924
  
$
31,799
  
$
40,598
  
$
75,813
 
                 
1 United States
 
$
11,995
  
$
19,864
  
$
25,126
  
$
50,123
 
1 Canada
 
$
1,511
  
$
3,191
  
$
3,573
  
$
8,397
 
Japan
 
$
104
  
$
132
  
$
195
  
$
319
 
As of June 30, 2015 and December 31, 2014, long-lived assets by geographic area were as follows:
  
June 30, 2015
  
December 31, 2014
 
  
(unaudited)
   
North America
 
$
204
  
$
265
 
Asia Pacific
  
29
   
16
 
Europe (including Israel)
  
1,070
   
1,127
 
South America
  
3
   
4
 
  
$
1,306
  
$
1,412