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CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME (Unaudited) (USD $)
In Thousands, except Share data, unless otherwise specified
3 Months Ended
Mar. 31, 2015
Mar. 31, 2014
Revenues:    
Product sales $ 22,773us-gaap_SalesRevenueGoodsNet $ 45,665us-gaap_SalesRevenueGoodsNet
Services 5,376us-gaap_SalesRevenueServicesNet 4,410us-gaap_SalesRevenueServicesNet
Total revenues 28,149us-gaap_Revenues 50,075us-gaap_Revenues
Cost of revenues:    
Product sales 5,944us-gaap_CostOfGoodsSold 8,608us-gaap_CostOfGoodsSold
Services 1,978us-gaap_CostOfServices 1,737us-gaap_CostOfServices
Total cost of revenues 7,922us-gaap_CostOfRevenue 10,345us-gaap_CostOfRevenue
Gross profit 20,227us-gaap_GrossProfit 39,730us-gaap_GrossProfit
Operating expenses:    
Engineering and product development 755us-gaap_ResearchAndDevelopmentExpense 795us-gaap_ResearchAndDevelopmentExpense
Selling and marketing 20,132us-gaap_SellingAndMarketingExpense 31,625us-gaap_SellingAndMarketingExpense
General and administrative 4,729us-gaap_GeneralAndAdministrativeExpense 7,587us-gaap_GeneralAndAdministrativeExpense
Total operating expenses 25,616us-gaap_OperatingExpenses 40,007us-gaap_OperatingExpenses
Loss from continuing operations before interest and other financing expense, net (5,389)us-gaap_OperatingIncomeLoss (277)us-gaap_OperatingIncomeLoss
Interest and other financing expense, net (2,551)us-gaap_NonoperatingIncomeExpense (147)us-gaap_NonoperatingIncomeExpense
Loss from continuing operations before income taxes (7,940)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest (424)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest
Income tax (expense) benefit (365)us-gaap_IncomeTaxExpenseBenefit 79us-gaap_IncomeTaxExpenseBenefit
Loss from continuing operations (8,305)us-gaap_IncomeLossFromContinuingOperations (345)us-gaap_IncomeLossFromContinuingOperations
Discontinued operations:    
Loss from discontinued operations, net of taxes (1,667)us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxAttributableToReportingEntity 0us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxAttributableToReportingEntity
Loss on sale of discontinued operations (41)phmd_EstimatedGainLossOnSaleFromDiscontinuedOperations 0phmd_EstimatedGainLossOnSaleFromDiscontinuedOperations
Net loss (10,013)us-gaap_NetIncomeLoss (345)us-gaap_NetIncomeLoss
Basic net loss per share:    
Continuing operations (in dollars per share) $ (0.42)us-gaap_IncomeLossFromContinuingOperationsPerBasicShare $ (0.02)us-gaap_IncomeLossFromContinuingOperationsPerBasicShare
Discontinued operations (in dollars per share) $ (0.09)us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerBasicShare $ 0us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerBasicShare
Basic (in dollars per share) $ (0.51)us-gaap_EarningsPerShareBasic $ (0.02)us-gaap_EarningsPerShareBasic
Diluted net loss per share:    
Continuing operations (in dollars per share) $ (0.42)us-gaap_IncomeLossFromContinuingOperationsPerDilutedShare $ (0.02)us-gaap_IncomeLossFromContinuingOperationsPerDilutedShare
Discontinued operations (in dollars per share) $ (0.09)us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerDilutedShare $ 0us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerDilutedShare
Diluted (in dollars per share) $ (0.51)us-gaap_EarningsPerShareDiluted $ (0.02)us-gaap_EarningsPerShareDiluted
Shares used in computing net loss per share:    
Basic (in shares) 19,794,210us-gaap_WeightedAverageNumberOfSharesOutstandingBasic 18,719,419us-gaap_WeightedAverageNumberOfSharesOutstandingBasic
Diluted (in shares) 19,794,210us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding 18,719,419us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding
Other comprehensive (loss) income :    
Foreign currency translation adjustments (1,210)us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax 337us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax
Comprehensive loss $ (11,223)us-gaap_ComprehensiveIncomeNetOfTax $ (8)us-gaap_ComprehensiveIncomeNetOfTax