Business Segments and Geographic Data (Tables)

3 Months Ended

Mar. 31, 2015

Business Segments and Geographic Data [Abstract]

Results of Operations from Business Segments

The following tables reflect results of operations from our business segments for the periods indicated below:

Three Months Ended March 31, 2015 (unaudited)

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	18,129		$	7,558		$	2,462		$	28,149
Costs of revenues		3,497			2,777			1,648			7,922
Gross profit		14,632			4,781			814			20,227
Gross profit %		80.7	%		63.3	%		33.1	%		71.9	%

Allocated operating expenses:
Engineering and product development		338			321			96			755
Selling and marketing expenses		14,719			5,191			222			20,132

Unallocated operating expenses		-			-			-			4,729
		15,057			5,512			318			25,616
Income (loss) from continuing operations		(425	)		(731	)		496			(5,389	)

Interest and other financing expense, net		-			-			-			(2,551	)

Income (loss) from continuing operations before taxes	$	(425	)	$	(731	)	$	496		$	(7,940	)

Three Months Ended March 31, 2014 (unaudited)

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	40,870		$	7,219		$	1,986		$	50,075
Costs of revenues		6,250			2,830			1,265			10,345
Gross profit		34,620			4,389			721			39,730
Gross profit %		84.7	%		60.8	%		36.3	%		79.3	%

Allocated operating expenses:
Engineering and product development		287			310			198			795
Selling and marketing expenses		27,157			4,011			457			31,625

Unallocated operating expenses		-			-			-			7,587
		27,444			4,321			655			40,007
Income (loss) from operations		7,176			68			66			(277	)

Interest and other financing income, net		-			-			-			(147	)

Income (loss) before taxes	$	7,176		$	68		$	66		$	(424	)

Net Revenues and Long-Lived Assets by Geographical Area

For the three months ended March 31, 2015 and 2014, net revenues by geographic area (determined by ship to location) were as follows:

	Three Months Ended March 31,
	2015		2014
	(unaudited)		(unaudited)
North America ¹	$	20,764	$	39,972
Asia Pacific ²		2,371		2,377
Europe (including Israel)		4,899		7,408
South America		115		318
	$	28,149	$	50,075

¹United States	$	18,678	$	34,766
¹Canada	$	2,062	$	5,206
²Japan	$	91	$	698

As of March 31, 2015 and December 31, 2014, long-lived assets by geographic area were as follows:

	March 31, 2015		December 31, 2014
	(unaudited)
North America	$	13,169	$	12,385
Asia Pacific		310		286
Europe (including Israel)		1,065		1,127
South America		3		4
	$	14,547	$	13,802

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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