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Goodwill and Other Intangible Assets
3 Months Ended
Mar. 31, 2015
Goodwill and Other Intangible Assets [Abstract]  
Goodwill and Other Intangible Assets
Note 7
Goodwill and Other Intangible Assets:
As part of the purchase price allocation for the reverse acquisition, the Company recorded goodwill in the amount of $24,005 and definite-lived intangibles in the amount of $12,000. Goodwill reflects the value or premium of the acquisition price in excess of the fair values assigned to specific tangible and intangible assets. Goodwill has an indefinite useful life and therefore is not amortized as an expense, but is reviewed annually for impairment of its fair value to the Company. The purchase price intrinsically recognizes the benefits of the broadened depth of the management team and the addition of a sizeable direct sales force creating greater access to the physician community with branded products and technologies. Furthermore, the purchase price paid by Radiancy, Inc., a private company, includes, among other things, other benefits such as the intrinsic value of being a Nasdaq-listed issuer post-merger and now having access to capital markets and stockholder liquidity.

Balance at January 1, 2015
 
$
24,048
 
Translation differences
  
(644
)
Balance at March 31, 2015
 
$
23,404
 

The Company has no accumulated impairment losses of goodwill related to the continuing operations as of March 31, 2015. See Note 2 regarding impairment of goodwill allocated to the discontinued operations.

Set forth below is a detailed listing of other definite-lived intangible assets:
  
March 31, 2015
  
December 31, 2014
 
  
(unaudited)
       
  
Trademarks
  
Customer Relationships
  
Total
  
Trademarks
  
Customer Relationships
  
Total
 
Gross Amount beginning of period
 
$
5,692
  
$
6,289
  
$
11,981
  
$
5,772
  
$
6,417
  
$
12,189
 
Translation differences
  
(57
)
  
(94
)
  
(151
)
  
(80
)
  
(128
)
  
(208
)
Gross Amount end of period
  
5,635
   
6,195
   
11,830
   
5,692
   
6,289
   
11,981
 
                         
Accumulated amortization
  
(1,855
)
  
(2,039
)
  
(3,894
)
  
(1,731
)
  
(1,913
)
  
(3,644
)
                         
Net Book Value
 
$
3,780
  
$
4,156
  
$
7,936
  
$
3,961
  
$
4,376
  
$
8,337
 
Related amortization expense was $300 for each of the periods ended March 31, 2015 and 2014. Customer Relationships embody the value to the Company of relationships that Pre-merged PhotoMedex had formed with its customers. Trademarks include the tradenames and various trademarks associated with Pre-merged PhotoMedex products (e.g. "XTRAC", "Neova" "Omnilux" and "Lumiere").
Estimated amortization expense for the above amortizable intangible assets for the future periods is as follows:
Last nine months of 2015
 
$
900
 
2016
  
1,200
 
2017
  
1,200
 
2018
  
1,200
 
2019
  
1,200
 
Thereafter
  
2,236
 
Total
 
$
7,936