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Goodwill and Other Intangible Assets (Details) (USD $)
In Thousands, unless otherwise specified
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Goodwill [Roll Forward]      
Goodwill, beginning balance $ 24,930us-gaap_Goodwill    
Additions to goodwill 0us-gaap_GoodwillAcquiredDuringPeriod    
Translation differences (882)us-gaap_GoodwillTranslationAdjustments    
Goodwill, ending balance 24,048us-gaap_Goodwill 24,930us-gaap_Goodwill  
Accumulated impairment loss 0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss    
Schedule of definite-lived intangible assets [Abstract]      
Gross Amount beginning of period 12,189us-gaap_OtherFiniteLivedIntangibleAssetsGross 12,116us-gaap_OtherFiniteLivedIntangibleAssetsGross  
Translation differences (208)phmd_OtherFiniteLivedIntangibleAssetsTranslationAdjustments 73phmd_OtherFiniteLivedIntangibleAssetsTranslationAdjustments  
Gross Amount end of period 11,981us-gaap_OtherFiniteLivedIntangibleAssetsGross 12,189us-gaap_OtherFiniteLivedIntangibleAssetsGross 12,116us-gaap_OtherFiniteLivedIntangibleAssetsGross
Accumulated Amortization (3,644)phmd_OtherFiniteLivedIntangibleAssetsAccumulatedAmortization (2,488)phmd_OtherFiniteLivedIntangibleAssetsAccumulatedAmortization  
Net Book Value 8,337phmd_OtherFiniteLivedIntangibleAssetsNet 9,701phmd_OtherFiniteLivedIntangibleAssetsNet  
Amortization expense 1,200phmd_AmortizationOfOtherFiniteLivedIntangibleAssets 1,200phmd_AmortizationOfOtherFiniteLivedIntangibleAssets 1,212phmd_AmortizationOfOtherFiniteLivedIntangibleAssets
Estimated amortization expense for amortizable intangible assets [Abstract]      
2015 1,200phmd_OtherFiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear    
2016 1,200phmd_OtherFiniteLivedIntangibleAssetsAmortizationExpenseYearTwo    
2017 1,200phmd_OtherFiniteLivedIntangibleAssetsAmortizationExpenseYearThree    
2018 1,200phmd_OtherFiniteLivedIntangibleAssetsAmortizationExpenseYearFour    
2019 1,200phmd_OtherFiniteLivedIntangibleAssetsAmortizationExpenseYearFive    
Thereafter 2,337phmd_OtherFiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive    
Net Book Value 8,337phmd_OtherFiniteLivedIntangibleAssetsNet 9,701phmd_OtherFiniteLivedIntangibleAssetsNet  
Trademarks [Member]      
Schedule of definite-lived intangible assets [Abstract]      
Gross Amount beginning of period 5,772us-gaap_OtherFiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
5,744us-gaap_OtherFiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
 
Translation differences (80)phmd_OtherFiniteLivedIntangibleAssetsTranslationAdjustments
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
28phmd_OtherFiniteLivedIntangibleAssetsTranslationAdjustments
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
 
Gross Amount end of period 5,692us-gaap_OtherFiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
5,772us-gaap_OtherFiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
 
Accumulated Amortization (1,731)phmd_OtherFiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
(1,178)phmd_OtherFiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
 
Net Book Value 3,961phmd_OtherFiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
4,594phmd_OtherFiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
 
Estimated amortization expense for amortizable intangible assets [Abstract]      
Net Book Value 3,961phmd_OtherFiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
4,594phmd_OtherFiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TrademarksMember
 
Customer Relationships [Member]      
Schedule of definite-lived intangible assets [Abstract]      
Gross Amount beginning of period 6,417us-gaap_OtherFiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
6,372us-gaap_OtherFiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
 
Translation differences (128)phmd_OtherFiniteLivedIntangibleAssetsTranslationAdjustments
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
45phmd_OtherFiniteLivedIntangibleAssetsTranslationAdjustments
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
 
Gross Amount end of period 6,289us-gaap_OtherFiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
6,417us-gaap_OtherFiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
 
Accumulated Amortization (1,913)phmd_OtherFiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
(1,310)phmd_OtherFiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
 
Net Book Value 4,376phmd_OtherFiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
5,107phmd_OtherFiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
 
Estimated amortization expense for amortizable intangible assets [Abstract]      
Net Book Value 4,376phmd_OtherFiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
5,107phmd_OtherFiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_CustomerRelationshipsMember
 
Radiancy, Inc. [Member]      
Goodwill [Line Items]      
Definite-lived intangible assets recorded as a part of purchase price allocation 12,000us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibleAssetsOtherThanGoodwill
/ us-gaap_BusinessAcquisitionAxis
= phmd_RadiancyIncMember
   
Goodwill [Roll Forward]      
Goodwill, ending balance 24,005us-gaap_Goodwill
/ us-gaap_BusinessAcquisitionAxis
= phmd_RadiancyIncMember
   
Consumer Segment [Member]      
Goodwill [Roll Forward]      
Goodwill, ending balance 19,968us-gaap_Goodwill
/ us-gaap_StatementBusinessSegmentsAxis
= phmd_ConsumerSegmentMember
   
Physician Recurring Segment [Member]      
Goodwill [Roll Forward]      
Goodwill, ending balance $ 4,080us-gaap_Goodwill
/ us-gaap_StatementBusinessSegmentsAxis
= phmd_PhysicianRecurringSegmentMember