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Business Segment and Geographic Data (Tables)
12 Months Ended
Dec. 31, 2014
Business Segment and Geographic Data [Abstract]  
Results of operations from business segments
The following tables reflect results of operations from our business segments for the periods indicated below:
Year ended December 31, 2014
  
CONSUMER
  
PHYSICIAN RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 
$
120,931
  
$
34,240
  
$
8,370
  
$
163,541
 
Costs of revenues
  
20,307
   
12,718
   
5,594
   
38,619
 
Gross profit
  
100,624
   
21,522
   
2,776
   
124,922
 
Gross profit %
  
83.2
%
  
62.9
%
  
33.2
%
  
76.4
%
                 
Allocated operating expenses:
                
Engineering and product development
  
1,105
   
1,177
   
804
   
3,086
 
Selling and marketing expenses
  
89,637
   
16,347
   
1,185
   
107,169
 
                 
Unallocated operating expenses
  
-
   
-
   
-
   
35,711
 
   
90,742
   
17,524
   
1,989
   
145,966
 
Income (loss) from continuing operations
  
9,882
   
3,998
   
787
   
(21,044
)
                 
Interest  and other financing expense, net
  
-
   
-
   
-
   
(4,387
)
                 
Income (loss) from continuing operations before taxes
 
$
9,882
  
$
3,998
  
$
787
  
(25,431
)




Year ended December 31, 2013
  
CONSUMER
  
PHYSICIAN RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 
$
188,259
  
$
28,548
  
$
7,857
  
$
224,664
 
Costs of revenues
  
26,794
   
13,022
   
5,219
   
45,035
 
Gross profit
  
161,465
   
15,526
   
2,638
   
179,629
 
Gross profit %
  
85.8
%
  
54.4
%
  
33.6
%
  
80.0
%
                 
Allocated operating expenses:
                
Engineering and product development
  
1,100
   
1,371
   
835
   
3,306
 
Selling and marketing expenses
  
112,898
   
12,681
   
1,949
   
127,528
 
                 
Unallocated operating expenses
  
-
   
-
   
-
   
26,750
 
   
113,998
   
14,052
   
2,784
   
157,584
 
Income (loss) from operations
  
47,467
   
1,474
   
(146
)
  
22,045
 
                 
Interest  and other financing income, net
  
-
   
-
   
-
   
702
 
                 
Net income (loss) before taxes
 
$
47,467
  
$
1,474
  
(146
)
 
$
22,747
 
                 




Year ended December 31, 2012
  
CONSUMER
  
PHYSICIAN RECURRING
  
PROFESSIONAL
  
TOTAL
 
Revenues
 
$
188,425
  
$
21,284
  
$
10,942
  
$
220,651
 
Costs of revenues
  
28,965
   
11,512
   
6,165
   
46,642
 
Gross profit
  
159,460
   
9,772
   
4,777
   
174,009
 
Gross profit %
  
84.6
%
  
45.9
%
  
43.7
%
  
78.9
%
                 
Allocated operating expenses:
                
Engineering and product development
  
876
   
1,201
   
837
   
2,914
 
Selling and marketing expenses
  
102,736
   
10,203
   
3,548
   
116,487
 
                 
Unallocated operating expenses
  
-
   
-
   
-
   
27,330
 
   
103,612
   
11,404
   
4,385
   
146,731
 
Income (loss) from operations
  
55,848
   
(1,632
)
  
392
   
27,278
 
                 
Interest  and other financing expense, net
  
-
   
-
   
-
   
(351
)
                 
Net income (loss) before taxes
 
$
55,848
  
(1,632
)
 
$
392
  
$
26,927
 
                 
Net revenues and long-lived assets by geographical area
For the years ended December 31, 2014, 2013 and 2012, net revenues by geographic area (determined by ship to locations) were as follows:
  
Year Ended December 31,
 
  
2014
  
2013
  
2012
 
North America 1
 
$
123,161
  
$
174,850
  
$
163,973
 
Asia Pacific 2
  
9,870
   
19,081
   
28,031
 
Europe (including Israel)
  
29,227
   
27,849
   
25,521
 
South America
  
1,283
   
2,884
   
3,126
 
  
$
163,541
  
$
224,664
  
$
220,651
 
             
1 United States
 
$
109,203
  
$
149,713
  
$
135,950
 
1 Canada
 
$
13,953
  
$
25,137
  
$
28,023
 
Japan
 
$
1,750
  
$
12,226
  
$
21,134
 
For the years ended December 31, 2014, 2013 and 2012, long-lived assets by geographic area were as follows:
  
Year Ended December 31,
 
  
2014
  
2013
  
2012
 
North America
 
$
12,385
  
$
9,119
  
$
5,772
 
Asia Pacific
  
286
   
-
   
-
 
Europe (including Israel)
  
1,127
   
1,370
   
987
 
South America
  
4
   
-
   
-
 
  
$
13,802
  
$
10,489
  
$
6,759