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CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME (USD $)
In Thousands, except Share data, unless otherwise specified
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Revenues:      
Product sales $ 140,670us-gaap_SalesRevenueGoodsNet $ 209,175us-gaap_SalesRevenueGoodsNet $ 212,210us-gaap_SalesRevenueGoodsNet
Services 22,871us-gaap_SalesRevenueServicesNet 15,489us-gaap_SalesRevenueServicesNet 8,441us-gaap_SalesRevenueServicesNet
Total revenues 163,541us-gaap_Revenues 224,664us-gaap_Revenues 220,651us-gaap_Revenues
Cost of revenues:      
Product sales 31,400us-gaap_CostOfGoodsSold 38,229us-gaap_CostOfGoodsSold 41,558us-gaap_CostOfGoodsSold
Services 7,219us-gaap_CostOfServices 6,806us-gaap_CostOfServices 5,084us-gaap_CostOfServices
Total cost of revenues 38,619us-gaap_CostOfRevenue 45,035us-gaap_CostOfRevenue 46,642us-gaap_CostOfRevenue
Gross profit 124,922us-gaap_GrossProfit 179,629us-gaap_GrossProfit 174,009us-gaap_GrossProfit
Operating expenses:      
Engineering and product development 3,086us-gaap_ResearchAndDevelopmentExpense 3,306us-gaap_ResearchAndDevelopmentExpense 2,914us-gaap_ResearchAndDevelopmentExpense
Selling and marketing 107,169us-gaap_SellingAndMarketingExpense 127,528us-gaap_SellingAndMarketingExpense 116,487us-gaap_SellingAndMarketingExpense
General and administrative 35,711us-gaap_GeneralAndAdministrativeExpense 26,750us-gaap_GeneralAndAdministrativeExpense 27,330us-gaap_GeneralAndAdministrativeExpense
Total operating expenses 145,966us-gaap_OperatingExpenses 157,584us-gaap_OperatingExpenses 146,731us-gaap_OperatingExpenses
(Loss) income from continuing operations before interest and other financing income (expense), net (21,044)us-gaap_OperatingIncomeLoss 22,045us-gaap_OperatingIncomeLoss 27,278us-gaap_OperatingIncomeLoss
Interest and other financing income (expense), net (4,387)us-gaap_NonoperatingIncomeExpense 702us-gaap_NonoperatingIncomeExpense (351)us-gaap_NonoperatingIncomeExpense
(Loss) income from continuing operations before income taxes (25,431)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest 22,747us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest 26,927us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest
Income tax expense (36,312)us-gaap_IncomeTaxExpenseBenefit (4,370)us-gaap_IncomeTaxExpenseBenefit (4,438)us-gaap_IncomeTaxExpenseBenefit
(Loss) profit from continuing operations (61,743)us-gaap_IncomeLossFromContinuingOperations 18,377us-gaap_IncomeLossFromContinuingOperations 22,489us-gaap_IncomeLossFromContinuingOperations
Discontinued operations:      
Loss from discontinued operations, net of taxes of $5,496 (15,155)us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxAttributableToReportingEntity 0us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxAttributableToReportingEntity 0us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxAttributableToReportingEntity
Estimated loss on sale from discontinued operations (44,598)phmd_EstimatedGainLossOnSaleFromDiscontinuedOperations 0phmd_EstimatedGainLossOnSaleFromDiscontinuedOperations 0phmd_EstimatedGainLossOnSaleFromDiscontinuedOperations
Net (loss) income (121,496)us-gaap_NetIncomeLoss 18,377us-gaap_NetIncomeLoss 22,489us-gaap_NetIncomeLoss
Basic net (loss) income per share:      
Continuing operations (in dollars per share) $ (3.25)us-gaap_IncomeLossFromContinuingOperationsPerBasicShare $ 0.90us-gaap_IncomeLossFromContinuingOperationsPerBasicShare $ 1.10us-gaap_IncomeLossFromContinuingOperationsPerBasicShare
Discontinued operations (in dollars per share) $ (3.16)us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerBasicShare $ 0us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerBasicShare $ 0us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerBasicShare
Basic (in dollars per share) $ (6.41)us-gaap_EarningsPerShareBasic $ 0.90us-gaap_EarningsPerShareBasic $ 1.10us-gaap_EarningsPerShareBasic
Diluted net (loss) income per share:      
Continuing operations (in dollars per share) $ (3.25)us-gaap_IncomeLossFromContinuingOperationsPerDilutedShare $ 0.89us-gaap_IncomeLossFromContinuingOperationsPerDilutedShare $ 1.08us-gaap_IncomeLossFromContinuingOperationsPerDilutedShare
Discontinued operations (in dollars per share) $ (3.16)us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerDilutedShare $ 0us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerDilutedShare $ 0us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerDilutedShare
Diluted (in dollars per share) $ (6.41)us-gaap_EarningsPerShareDiluted $ 0.89us-gaap_EarningsPerShareDiluted $ 1.08us-gaap_EarningsPerShareDiluted
Shares used in computing net income (loss) per share:      
Basic (in shares) 18,940,355us-gaap_WeightedAverageNumberOfSharesOutstandingBasic 20,454,970us-gaap_WeightedAverageNumberOfSharesOutstandingBasic 20,355,520us-gaap_WeightedAverageNumberOfSharesOutstandingBasic
Diluted (in shares) 18,940,355us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding 20,657,240us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding 20,764,354us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding
Other comprehensive (loss) income:      
Foreign currency translation adjustments (2,052)us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax 678us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax 859us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax
Comprehensive (loss) income $ (123,548)us-gaap_ComprehensiveIncomeNetOfTax $ 19,055us-gaap_ComprehensiveIncomeNetOfTax $ 23,348us-gaap_ComprehensiveIncomeNetOfTax