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Business Segments and Geographic Data (Tables)
9 Months Ended
Sep. 30, 2014
Business Segments and Geographic Data [Abstract]  
Results of Operations from Business Segments
The following tables reflect results of operations from our business segments for the periods indicated below:

  
Three Months Ended September 30, 2014 (unaudited)
 
  
Consumer
  
Physician Recurring
  
Professional
  
Clinics
  
Total
 
Revenues
 
$
24,938
  
$
8,823
  
$
1,850
  
$
18,092
  
$
53,703
 
Costs of revenues
  
4,363
   
3,094
   
1,258
   
14,246
   
22,961
 
Gross profit
  
20,575
   
5,729
   
592
   
3,846
   
30,742
 
Gross profit %
  
82.5
%
  
64.9
%
  
32.0
%
  
21.3
%
  
57.2
%
                     
Allocated operating expenses:
                    
Engineering and product development
  
306
   
314
   
201
   
-
   
821
 
Selling and marketing expenses
  
20,001
   
3,843
   
204
   
4,792
   
28,840
 
                     
Unallocated operating expenses
  
-
   
-
   
-
   
-
   
11,678
 
   
20,307
   
4,157
   
405
   
4,792
   
41,339
 
Income (loss) from operations
  
268
   
1,572
   
187
   
(946
)
  
(10,597
)
                     
Interest  and other financing expense, net
  
-
   
-
   
-
   
-
   
(3,824
)
                     
Net income (loss) before taxes
 
$
268
  
$
1,572
  
$
187
  
$
(946
)
 
(14,421
)

  
Three Months Ended September 30, 2013 (unaudited)
 
  
Consumer
  
Physician Recurring
  
Professional
  
Clinics
  
Total
 
Revenues
 
$
36,910
  
$
7,359
  
$
1,624
  
$
-
  
$
45,893
 
Costs of revenues
  
4,730
   
3,272
   
1,064
   
-
   
9,066
 
Gross profit
  
32,180
   
4,087
   
560
   
-
   
36,827
 
Gross profit %
  
87.2
%
  
55.5
%
  
34.5
%
  
N/
A  
80.2
%
                     
Allocated operating expenses:
                    
Engineering and product development
  
279
   
341
   
185
   
-
   
805
 
Selling and marketing expenses
  
26,958
   
3,370
   
645
   
-
   
30,973
 
                     
Unallocated operating expenses
  
-
   
-
   
-
   
-
   
5,972
 
   
27,237
   
3,711
   
830
   
-
   
37,750
 
Income (loss) from operations
  
4,943
   
376
   
(270
)
  
-
   
(923
)
                     
Interest and other financing expense, net
  
-
   
-
   
-
   
-
   
473
 
                     
Net income (loss) before taxes
 
$
4,943
  
$
376
  
(270
)
 
$
-
  
(450
)

  
Nine Months Ended September 30, 2014 (unaudited)
 
  
Consumer
  
Physician Recurring
  
Professional
  
Clinics
  
Total
 
Revenues
 
$
94,261
  
$
24,649
  
$
5,753
  
$
31,235
  
$
155,898
 
Costs of revenues
  
14,596
   
9,349
   
3,884
   
23,129
   
50,958
 
Gross profit
  
79,665
   
15,300
   
1,869
   
8,106
   
104,940
 
Gross profit %
  
84.5
%
  
62.1
%
  
32.5
%
  
26.0
%
  
67.3
%
                     
Allocated operating expenses:
                    
Engineering and product development
  
898
   
881
   
560
   
-
   
2,339
 
Selling and marketing expenses
  
70,382
   
12,122
   
935
   
7,447
   
90,886
 
                     
Unallocated operating expenses
  
-
   
-
   
-
   
-
   
30,717
 
   
71,280
   
13,003
   
1,495
   
7,447
   
123,942
 
Income (loss) from operations
  
8,385
   
2,297
   
374
   
659
   
(19,002
)
                     
Interest and other financing expense, net
  
-
   
-
   
-
   
-
   
(4,145
)
                     
Net income (loss) before taxes
 
$
8,385
  
$
2,297
  
$
374
  
$
659
  
(23,147
)

  
Nine Months Ended September 30, 2013 (unaudited)
 
  
Consumer
  
Physician Recurring
  
Professional
  
Clinics
  
Total
 
Revenues
 
$
134,643
   
20,690
  
$
5,841
  
$
-
  
$
161,174
 
Costs of revenues
  
19,422
   
9,217
   
3,683
   
-
   
32,322
 
Gross profit
  
115,221
   
11,473
   
2,158
   
-
   
128,852
 
Gross profit %
  
85.6
%
  
55.5
%
  
36.9
%
  
N/
A  
79.9
%
                     
Allocated operating expenses:
                    
Engineering and product development
  
775
   
982
   
635
   
-
   
2,392
 
Selling and marketing expenses
  
79,293
   
9,777
   
1,697
   
-
   
90,767
 
                     
Unallocated operating expenses
  
-
   
-
   
-
   
-
   
17,899
 
   
80,068
   
10,759
   
2,332
   
-
   
111,058
 
Income (loss) from operations
  
35,153
   
714
   
(174
)
  
-
   
17,794
 
                     
Interest  and other financing income, net
  
-
   
-
   
-
   
-
   
470
 
                     
Net income before taxes
 
$
35,153
  
$
714
  
(174
)
 
$
-
  
$
18,264
 

Net Revenues and Long-Lived Assets by Geographical Area
For the three and nine months ended September 30, 2014 and 2013 (unaudited), net revenues by geographic area were as follows:

  
Three Months Ended
September 30,
  
Nine Months Ended
September 30,
 
  
2014
  
2013
  
2014
  
2013
 
North America 1
 
$
43,792
  
$
35,239
  
$
125,568
  
$
122,170
 
Asia Pacific 2
  
2,248
   
1,778
   
7,263
   
16,980
 
Europe (including Israel)
  
7,423
   
8,083
   
21,915
   
19,577
 
South America
  
240
   
793
   
1,152
   
2,447
 
  
$
53,703
  
$
45,893
  
$
155,898
  
$
161,174
 
                 
1 United States
 
$
41,338
  
$
30,287
  
$
114,718
  
$
98,832
 
1 Canada
 
$
2,454
  
$
4,952
  
$
10,850
  
$
23,338
 
Japan
 
$
435
  
$
205
  
$
1,423
  
$
11,455
 

As of September 30, 2014 and December 31, 2013, long-lived assets by geographic area were as follows:

  
September 30, 2014
  
December 31, 2013
 
  
(unaudited)
   
North America
 
$
27,399
  
$
9,119
 
Asia Pacific
  
249
   
-
 
Europe (including Israel)
  
1,197
   
1,370
 
South America
  
4
   
-
 
  
$
28,849
  
$
10,489