Business Segment and Geographic Data (Tables)

6 Months Ended

Jun. 30, 2013

Business Segment and Geographic Data [Abstract]

Results of operations from business segments

The following tables reflect results of operations from our business segments for the periods indicated below:

Three Months Ended June 30, 2013

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	48,673		$	7,376		$	2,016		$	58,065
Costs of revenues		7,174			3,014			1,202			11,390
Gross profit		41,499			4,362			814			46,675
Gross profit %		85.3	%		59.1	%		40.4	%		80.4	%
Allocated operating expenses:
Engineering and product development		279			317			218			814
Selling and marketing expenses		26,703			3,233			532			30,468
Unallocated operating expenses		-			-			-			6,268
		26,982			3,550			750			37,550
Income from operations		14,517			812			64			9,125
Interest and other financing income (expense), net		-			-			-			(134	)
Net income before taxes	$	14,517		$	812		$	64		$	8,991

Three Months Ended June 30, 2012

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	50,464		$	5,274		$	3,168		$	58,906
Costs of revenues		8,169			2,605			1,581			12,355
Gross profit		42,295			2,669			1,587			46,551
Gross profit %		83.8	%		50.6	%		50.1	%		79.0	%
Allocated operating expenses:
Engineering and product development		240			275			245			760
Selling and marketing expenses		27,544			2,421			1,103			31,068
Unallocated operating expenses		-			-			-			9,243
		27,784			2,696			1,348			41,071
Income (loss) from operations		14,511			(27	)		239			5,480
Interest and other financing income (expense), net		-			-			-			(401	)
Net income (loss) before taxes	$	14,511		$	( 27	)	$	239		$	5,079

Six Months Ended June 30, 2013

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	97,733			13,331		$	4,217		$	115,281
Costs of revenues		14,691			5,945			2,620			23,256
Gross profit		83,042			7,386			1,597			92,025
Gross profit %		85.0	%		55.4	%		37.9	%		79.8	%
Allocated operating expenses:
Engineering and product development		497			641			449			1,587
Selling and marketing expenses		52,334			6,407			1,053			59,794
Unallocated operating expenses		-			-			-			11,927
		52,831			7,048			1,502			73,308
Income from operations		30,211			338			95			18,717
Interest  and other financing income (expense), net		-			-			-			(3	)
Net income before taxes	$	30,211		$	338		$	95		$	18,714

Six Months Ended June 30, 2012

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	92,665		$	10,347		$	6,167		$	109,179
Costs of revenues		14,941			5,284			3,364			23,589
Gross profit		77,724			5,063			2,803			85,590
Gross profit %		83.9	%		48.9	%		45.4	%		78.4	%
Allocated operating expenses:
Engineering and product development		477			585			456			1,518
Selling and marketing expenses		49,693			4,950			2,260			56,903
Unallocated operating expenses		-			-			-			16,362
		50,170			5,535			2,716			74,783
Income from operations		27,554			(472	)		87			10,807
Interest and other financing income (expense), net		-			-			-			(631	)
Net income before taxes	$	27,554		$	( 472	)	$	87		$	10,176

Net revenues and long-lived assets by geographical area

For the three and six months ended June 30, 2013 and 2012, net revenues by geographic area were as follows:

	Three Months Ended June 30,				Six Months Ended June 30,
	2013		2012		2013		2012
North America 1	$	42,033	$	43,948	$	86,932	$	82,636
Asia Pacific 2		9,440		8,466		15,202		13,773
Europe (including Israel)		5,861		6,245		11,494		11,453
South America		731		247		1,653		1,317
	$	58,065	$	58,906	$	115,281	$	109,179
1 United States	$	37,329	$	37,470	$	75,336	$	70,093
2  Japan	$	7,452	$	6,847	$	11,715	$	10,174

As of June 30, 2013 and December 31, 2012, long-lived assets by geographic area were as follows:

	June 30, 2013		December 31, 2012
	(unaudited)
North America	$	7,660	$	5,772
Asia Pacific		-		-
Europe (including Israel)		1,197		987
South America		-		-
	$	8,857	$	6,759