Business Segment and Geographic Data (Tables)

3 Months Ended

Mar. 31, 2013

Business Segment and Geographic Data [Abstract]

Results of operations from business segments

The following tables reflect results of operations from our business segments for the periods indicated below:

Three Months Ended March 31, 2013

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	49,060		$	5,955		$	2,201		$	57,216
Costs of revenues		7,517			2,931			1,418			11,866
Gross profit		41,543			3,024			783			45,350
Gross profit %		84.7	%		50.8	%		35.6	%		79.3	%
Allocated operating expenses:
Engineering and product development		218			324			231			773
Selling and marketing expenses		25,631			3,174			521			29,326
Unallocated operating expenses		-			-			-			5,659
		25,849			3,498			752			35,758
Income (loss) from operations		15,694			(474	)		31			9,592
Interest  and other financing income, net		-			-			-			131
Net income (loss) before taxes	$	15,694		$	( 474	)	$	31		$	9,723

Three Months Ended March 31, 2012

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	42,201		$	5,073		$	2,999		$	50,273
Costs of revenues		6,772			2,679			1,783			11,234
Gross profit		35,429			2,394			1,216			39,039
Gross profit %		84.0	%		47.2	%		40.5	%		77.7	%
Allocated operating expenses:
Engineering and product development		237			310			211			758
Selling and marketing expenses		22,148			2,530			1,157			25,835
Unallocated operating expenses		-			-			-			7,119
		22,385			2,840			1,368			33,712
Income (loss) from operations		13,044			(446	)		(152	)		5,327
Interest and other financing expense, net		-			-			-			(230	)
Net income (loss) before taxes	$	13,044		$	( 446	)	$	( 152	)	$	5,097

Net revenues and long-lived assets by geographical area

For the three months ended March 31, 2013 and 2012, net revenues by geographic area were as follows:

	Three Months Ended March 31,
	2013		2012
North America 1	$	44,899	$	38,689
Asia Pacific 2		5,762		5,307
Europe (including Israel)		5,633		5,208
South America		922		1,069
	$	57,216	$	50,273
1 United States	$	38,007	$	36,622
2  Japan	$	4,262	$	3,327

As of March 31, 2013 and December 31, 2012, long-lived assets by geographic area were as follows:

	March 31, 2013		December 31, 2012
	(unaudited)
North America	$	6,641	$	5,772
Asia Pacific		-		-
Europe (including Israel)		1,103		987
South America		-		-
	$	7,744	$	6,759