Business Segment and Geographic Data (Tables)

12 Months Ended

Dec. 31, 2012

Business Segment and Geographic Data [Abstract]

Results of operations from business segments

The following tables reflect results of operations from our business segments for the periods indicated below:

Year ended December 31, 2012

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	188,425		$	21,284		$	10,942		$	220,651
Costs of revenues		28,965			11,512			6,165			46,642
Gross profit		159,460			9,772			4,777			174,009
Gross profit %		84.6	%		45.9	%		43.7	%		78.9	%
Allocated operating expenses:
Engineering and product development		876			1,201			837			2,914
Selling and marketing expenses		102,736			10,203			3,548			116,487
Unallocated operating expenses		-			-			-			27,330
		103,612			11,404			4,385			146,731
Income (loss) from operations		55,848			(1,632	)		392			27,278
Interest and other financing income (expense), net		-			-			-			(351	)
Net income (loss) before taxes	$	55,848		$	( 1,632	)	$	392		$	26,927

Year ended December 31, 2011

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	125,581		$	829		$	5,672		$	132,082
Costs of revenues		23,309			456			2,531			26,296
Gross profit		102,272			373			3,141			105,786
Gross profit %		81.4	%		45.0	%		55.4	%		80.1	%
Allocated operating expenses:
Engineering and product development		837			27			193			1,057
Selling and marketing expenses		59,424			319			2,442			62,185
Unallocated operating expenses		-			-			-			45,192
		60,261			346			2,635			108,434
Income (loss) from operations		42,011			27			506			(2,648	)
Interest and other financing income (expense), net		-			-			-			(68	)
Net income (loss) before taxes	$	42,011		$	27		$	506		$	(2,716	)

Year ended December 31, 2010

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	66,655		$	-		$	3,416		$	70,071
Costs of revenues		15,039			-			1,426			16,465
Gross profit		51,616			-			1,990			53,606
Gross profit %		77.4	%		-	%		58.3	%		76.5	%
Allocated operating expenses:
Engineering and product development		585			-			254			839
Selling and marketing expenses		27,470			-			1,480			28,950
Unallocated operating expenses		-			-			-			5,646
		28,055			-			1,734			35,435
Income from operations		23,561			-			256			18,171
Interest and other financing income (expense), net		-			-			-			(283	)
Net income before taxes	$	23,561		$	-		$	256		$	17,888

Net revenues and long-lived assets by geographical area

For the years ended December 31, 2012, 2011 and 2010, net revenues by geographic area were as follows:

	Year Ended December 31,
	2012		2011		2010
North America 1	$	163,973	$	91,821	$	34,971
Asia Pacific 2		28,031		28,213		30,199
Europe (including Israel)		25,521		9,994		3,604
South America		3,126		2,054		1,297
	$	220,651	$	132,082	$	70,071
1 United States	$	135,950	$	75,341	$	33,138
2 Japan	$	21,134	$	25,924	$	29,530

For the years ended December 31, 2012, 2011 and 2010, long-lived assets by geographic area were as follows:

	Year Ended December 31,
	2012		2011		2010
North America 1	$	5,772	$	4,496	$	4
Asia Pacific 2		-		-		-
Europe (including Israel)		987		828		755
South America		-		-		-
	$	6,759	$	5,324	$	759