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Goodwill and Other Intangible Assets
12 Months Ended
Dec. 31, 2012
Goodwill and Other Intangible Assets [Abstract]  
Goodwill and Other Intangible Assets
Note 6
Goodwill and Other Intangible Assets:
 
As part of the purchase price allocation for the reverse acquisition, as further discussed in Note 2, the Company recorded goodwill in the amount of $27,246 and definite-lived intangibles in the amount of $12,000. Goodwill reflects the value or premium of the acquisition price in excess of the fair values assigned to specific tangible and intangible assets. During the measurement period of the reverse acquisition, provisional amounts have been retroactively adjusted to reflect new information obtained about facts and circumstances that existed as of the acquisition date and as such, goodwill was decreased for a purchase price adjustment of $1,353 due to a change in the valuation of unvested restricted stock and due to a net change in the allocation to deferred tax assets for $1,346. In addition, Goodwill was increased during the current period due to a net change in the allocation to deferred tax assets for $3,241 due to the establishment of a valuation allowance on deferred tax assets related to the net operating loss carryforwards in the UK. Goodwill has an indefinite useful life and therefore is not amortized as an expense, but is reviewed annually for impairment of its fair value to the Company. The purchase price intrinsically recognizes the benefits of the broadened depth of the management team and the addition of a sizeable direct sales force creating greater access to the physician community with branded products and technologies. Furthermore, the purchase price paid by Radiancy, Inc, a private company includes, among other things, other benefits such as the intrinsic value of being a Nasdaq-listed issuer post merger and now having access to capital markets and stockholder liquidity.
 
Balance at January 1, 2012
 $27,246 
Translation differences
  606 
Balance at December 31, 2012
 $27,852 

 
The Company has no accumulated impairment losses as of December 31, 2012.
 
After the completion of the purchase price allocation, goodwill was allocated among the reportable segments as of December 31, 2012 in accordance with the provisions of ASC Topic 350-20 Intangibles-Goodwill and consisted of the following:
 
   
December 31, 2012
 
     
Consumer segment
 $23,772 
Physician Recurring segment
  4,080 
Total goodwill
 $27,852 
 
Set forth below is a detailed listing of other definite-lived intangible assets:
 
   
December 31, 2012
  
December 31, 2011
 
   
Trademarks
  
Customer Relationships
  
Total
  
Trademarks
  
Customer Relationships
  
Total
 
Gross Amount beginning of period
 $5,700  $6,300  $12,000  $5,700  $6,300  $12,000 
Translation differences
  44   72   116   -   -   - 
Gross Amount end of period
  5,744   6,372   12,116   5,700   6,300   12,000 
                          
Accumulated amortization
  (598)  (664)  (1,262)  (24)  (26)  (50)
                          
Net Book Value
 $5,146  $5,708  $10,854  $5,676  $6,274  $11,950 
 
Related amortization expense was $1,212, $50 and $0 for the years ended December 31, 2012, 2011 and 2010. Customer Relationships embody the value to the Company of relationships that Pre-merged PhotoMedex had formed with its customers. Tradename includes the names and various other trademarks associated with Pre-merged PhotoMedex products (e.g. "XTRAC", "Neova" "Omnilux" and "Lumiere").
 
Estimated amortization expense for the above amortizable intangible assets for the next five years is as follows:
 
2013
 $1,200 
2014
  1,200 
2015
  1,200 
2016
  1,200 
2017
  1,200 
Thereafter
  4,854 
Total
 $10,854