Business Segment and Geographic Data (Tables)

9 Months Ended

Sep. 30, 2012

Business Segment and Geographic Data [Abstract]

Results of operations from business segments

The following tables reflect results of operations from our business segments for the periods indicated below:

Three Months Ended September 30, 2012

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	49,638		$	5,121		$	1,922		$	56,681
Costs of revenues		7,366			2,811			1,104			11,281
Gross profit		42,272			2,310			818			45,400
Gross profit %		85.2	%		45.1	%		42.6	%		80.1	%
Allocated operating expenses:
Engineering and product development		165			278			185			628
Selling and marketing expenses		24,980			2,575			730			28,285
Unallocated operating expenses		-			-			-			6,231
		25,145			2,853			915			35,144
Income (loss) from operations		17,127			(543	)		(97	)		10,256
Interest  and other financing income (expense), net		-			-			-			(231	)
Net income (loss) before taxes	$	17,127		$	( 543	)	$	( 97	)	$	10,025

Three Months Ended September 30, 2011

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	33,632		$	-		$	1,113		$	34,745
Costs of revenues		7,719			-			423			8,142
Gross profit		25,913			-			690			26,603
Gross profit %		77.0	%		-	%		61.8	%		76.6	%
Allocated operating expenses:
Engineering and product development		245			-			36			281
Selling and marketing expenses		14,906			-			562			15,468
Unallocated operating expenses		-			-			-			4,540
		15,151			-			598			20,289
Income from operations		10,762			-			92			6,314
Interest and other financing income (expense), net		-			-			-			(91	)
Net income before taxes	$	10,762		$	-		$	92		$	6,223

Nine Months Ended September 30, 2012

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	142,303		$	15,467		$	8,090		$	165,860
Costs of revenues		22,307			8,095			4,468			34,870
Gross profit		119,996			7,372			3,622			130,990
Gross profit %		84.3	%		47.7	%		44.8	%		79.0	%
Allocated operating expenses:
Engineering and product development		642			863			641			2,146
Selling and marketing expenses		74,673			7,526			2,989			85,188
Unallocated operating expenses		-			-			-			22,593
		75,315			8,389			3,630			109,927
Income (loss) from operations		44,681			(1,017	)		(8	)		21,063
Interest  and other financing income (expense), net		-			-			-			(862	)
Net income (loss) before taxes	$	44,681		$	( 1,017	)	$	( 8	)	$	20,201

Nine Months Ended September 30, 2011

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	99,718		$	-		$	3,615		$	103,333
Costs of revenues		18,721			-			1,333			20,054
Gross profit		80,997			-			2,282			83,279
Gross profit %		81.2	%		-	%		62.8	%		80.6	%
Allocated operating expenses:
Engineering and product development		584			-			116			700
Selling and marketing expenses		43,963			-			1,542			45,505
Unallocated operating expenses		-			-			-			36,279
		44,547			-			1,658			82,484
Income from operations		36,450			-			624			795
Interest and other financing income (expense), net		-			-			-			101
Net income before taxes	$	36,450		$	-		$	624		$	896

Net revenues and long-lived assets by geographical area

For the three and nine months ended September 30, 2012 and 2011, net revenues by geographic area were as follows:

	Three Months Ended September 30,				Nine Months Ended September 30,
	2012		2011		2012		2011
North America 1	$	38,888	$	23,958	$	121,524	$	71,807
Asia Pacific 2		9,533		8,538		23,306		25,349
Europe (including Israel)		7,170		1,964		18,623		4,947
South America		1,090		285		2,407		1,230
	$	56,681	$	34,745	$	165,860	$	103,333
1 United States	$	31,380	$	18,952	$	101,473	$	60,888
2  Japan	$	8,144	$	8,373	$	18,318	$	23,929

For the three and nine months ended September 30, 2012 and 2011, long-lived assets by geographic area were as follows:

	September 30,
	2012		2011
North America	$	5,206	$	-
Asia Pacific		-		-
Europe (including Israel)		787		791
South America		-		-
	$	5,993	$	791