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Goodwill and Other Intangible Assets
9 Months Ended
Sep. 30, 2012
Goodwill and Other Intangible Assets [Abstract]  
Goodwill and Other Intangible Assets
Note 6
Goodwill and Other Intangible Assets:
 
As part of the purchase price allocation for the reverse acquisition, as further discussed in Note 2, the Company recorded goodwill in the amount of $24,005 and definite-lived intangibles in the amount of $12,000. Goodwill reflects the value or premium of the acquisition price in excess of the fair values assigned to specific tangible and intangible assets. During the measurement period of the reverse acquisition, provisional amounts have been retroactively adjusted to reflect new information obtained about facts and circumstances that existed as of the acquisition date and as such, goodwill was decreased during the current period for a purchase price adjustment of $1,353 due to a change in the valuation of unvested restricted stock. Goodwill was also decreased during the current period due to a net change in the allocation to deferred tax assets for $1,346. Goodwill has an indefinite useful life and therefore is not amortized as an expense, but is reviewed annually for impairment of its fair value to the Company. The purchase price intrinsically recognizes the benefits of the broadened depth of the management team and the addition of a sizeable direct sales force creating greater access to the physician community with branded products and technologies. Furthermore, the purchase price paid by Radiancy, Inc, a private company includes, among other things, other benefits such as the intrinsic value of being a Nasdaq-listed issuer post merger and now having access to capital markets and stockholder liquidity.
 
During 2012, after the completion of the purchase price allocation, the goodwill will be allocated to the current reportable segments.
 

Balance at January 1, 2012
 
$
24,005
 
Translation differences
 
 
505
 
Balance at September 30, 2012
 
$
24,510
 

 

The Company has no impairment loss as of September 30, 2012.
 
Set forth below is a detailed listing of other definite-lived intangible assets:
 
 
September 30, 2012
 
 
December 31, 2011
 
 
(unaudited)
 
 
 
 
 
 
 
 
 
 
 
Trademarks
 
 
Customer Relationships
 
 
Total
 
 
Trademarks
 
 
Customer Relationships
 
 
Total
 
Gross Amount beginning of period
 
$
5,700
 
 
$
6,300
 
 
$
12,000
 
 
$
5,700
 
 
$
6,300
 
 
$
12,000
 
Translation differences
 
 
46
 
 
 
73
 
 
 
119
 
 
 
-
 
 
 
-
 
 
 
-
 
Gross Amount end of period
 
 
5,746
 
 
 
6,373
 
 
 
12,119
 
 
 
5,700
 
 
 
6,300
 
 
 
12,000
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Accumulated amortization
 
 
(455
)
 
 
(504
)
 
 
(959
)
 
 
(24
)
 
 
(26
)
 
 
(50
)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Book Value
 
$
5,291
 
 
$
5,869
 
 
$
11,160
 
 
$
5,676
 
 
$
6,274
 
 
$
11,950
 
 
Related amortization expense was $900 and $0 for the periods ended September 30, 2012 and 2011. Customer Relationships embody the value to the Company of relationships that pre-merged PhotoMedex had formed with its customers. Trademarks include the tradenames and various trademarks associated with Pre-merged PhotoMedex products (e.g. "XTRAC", "Neova" "Omnilux" and "Lumiere").
 
 
Estimated amortization expense for the above amortizable intangible assets for the next five years is as follows:
 
Last three months of 2012
 
$
300
 
2013
 
 
1,200
 
2014
 
 
1,200
 
2015
 
 
1,200
 
2016
 
 
1,200
 
Thereafter
 
 
6,060
 
Total
 
$
11,160