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GOODWILL AND OTHER INTANGIBLE ASSETS
6 Months Ended
Jun. 30, 2011
GOODWILL AND OTHER INTANGIBLE ASSETS
NOTE 4:  GOODWILL AND OTHER INTANGIBLE ASSETS
 
Goodwill
Assets and liabilities of acquired entities are recorded at their estimated fair values as of the acquisition.
 
Goodwill is not amortized, but is measured for impairment on an annual basis as of October 1 of each year or whenever events or changes in circumstances indicate that the fair value of a reporting unit may be below its carrying value.  First Financial performed its annual impairment test as of October 1, 2010, and no impairment was indicated.  As of June 30, 2011, no events or changes in circumstances indicated that the fair value of a reporting unit was below its carrying value.
 
Other intangible assets
Other intangible assets consist of mortgage servicing rights and core deposit intangibles.  Mortgage servicing rights are carried at their estimated fair value.  Core deposit intangibles are recorded at their estimate fair value as of acquisition and are then amortized on an accelerated basis over their estimated useful lives.  Core deposit intangibles have an estimated weighted average life of 9.4 years.