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Segment Information and Concentrations
6 Months Ended
Jun. 30, 2011
Segment Information and Concentrations [Abstract]  
Segment Information and Concentrations
SEGMENT INFORMATION AND CONCENTRATIONS
Effective January 1, 2011, NCR reorganized its businesses and management thereof to a line of business model, changing from the previous functional geographic model. In order to align the Company's external reporting of its financial results with this organizational change, the Company modified its segment reporting. The Company now manages and reports its businesses in the following four segments:


Financial Services - We offer solutions to enable customers in the financial services industry to reduce costs, generate new revenue streams and enhance customer loyalty. These solutions include a comprehensive line of ATM and payment processing hardware and software, and related installation, maintenance and managed and professional services. We also offer a complete line of printer consumables.
Retail and Hospitality - We offer solutions to customers in the retail and hospitality industries designed to improve selling productivity and checkout processes as well as increase service levels. These solutions primarily include retail-oriented technologies, such as Point of Sale (POS) terminals and bar-code scanners as well as innovative self-service kiosks, such as self-checkout. We also offer installation, maintenance, and managed and professional services and a complete line of printer consumables.
Entertainment - We offer solutions that are dedicated to providing the consumer the ability to rent or buy movies at their convenience through the use of self-service kiosks which we own and operate. This segment operates primarily in North America.
Emerging Industries - We offer maintenance and managed and professional services for third-party computer hardware provided to select manufacturers, primarily in the telecommunications industry, who value and leverage our global service capability. Also included in our Emerging Industries segment are solutions designed to enhance the customer experience which include self-service kiosks to the travel and gaming and healthcare industries, as well as related installation, maintenance, and managed and professional services.


These segments represent components of the Company for which separate financial information is available that is utilized on a regular basis by the chief operating decision maker in assessing segment performance and in allocating the Company's resources. Management evaluates the performance of the segments based on revenue and segment operating income. Assets are not allocated to segments, and thus are not included in the assessment of segment performance, and consequently, we do not disclose total assets by reportable segment.
We have reclassified our prior period segment information to conform to the current period presentation. The accounting policies used to determine the results of the operating segments are the same as those utilized for the consolidated financial statements as a whole. Intersegment sales and transfers are not material.
In recognition of the volatility of the effects of pension expense on our segment results, and to maintain operating focus on business performance, pension expense, as well as other significant, non-recurring items are excluded from the segment operating results utilized by our chief operating decision maker in evaluating segment performance and are separately delineated to reconcile back to total reported income from operations.
 
The following table presents revenue and operating income by segment:
In millions
Three months ended June 30
 
Six months ended June 30
2011
 
2010
 
2011
 
2010
Revenue by segment
 
 
 
 
 
 
 
Financial Services
$
729


 
$
632


 
$
1,321


 
$
1,205


Retail and Hospitality
449


 
438


 
825


 
796


Entertainment
38


 
23


 
75


 
41


Emerging Industries
96


 
83


 
186


 
163


Consolidated revenue
1,312


 
1,176


 
2,407


 
2,205


Operating income (loss) by segment
 
 
 
 
 
 
 
Financial Services
77


 
75


 
124


 
108


Retail and Hospitality
22


 
15


 
33


 
20


Entertainment
(17
)
 
(10
)
 
(32
)
 
(22
)
Emerging Industries
19


 
8


 
33


 
25


Subtotal - segment operating income
101


 
88


 
158


 
131


Pension expense
53


 
50


 
104


 
106


Other adjustments(1)
1


 
7


 
1


 
12


Income from operations
$
47


 
$
31


 
$
53


 
$
13




(1)
Other adjustments in the three and six months ended June 30, 2011 included $1 million of acquisition related costs. Other adjustments in the three and six months ended June 30, 2010 included $7 million and $12 million, respectively, for incremental costs directly related to the relocation of the worldwide headquarters.
The following table presents revenue from products and services for NCR:
In millions
Three months ended June 30
 
Six months ended June 30
2011
 
2010
 
2011
 
2010
Product revenue
$
650


 
$
587


 
$
1,144


 
$
1,055


Professional and installation services revenue
178


 
140


 
315


 
258


Total solution revenue
828


 
727


 
1,459


 
1,313


Support services revenue
484


 
449


 
948


 
892


Total revenue
$
1,312


 
$
1,176


 
$
2,407


 
$
2,205