Commitments and Contingencies - Additional Information (Detail) (USD $)	9 Months Ended			1 Months Ended				9 Months Ended
	Sep. 30, 2014	Apr. 14, 2014	Apr. 12, 2014	Jan. 31, 2014 RIMCO right	Sep. 30, 2014 Marketing and Advertising Expense	Sep. 30, 2014 Kurtis Jewell plaintiff	Sep. 30, 2014 Margaret Korrow	Sep. 30, 2014 Minimum	Sep. 30, 2014 Maximum	Sep. 30, 2014 Maximum Lomi Price
Commitments and Contingencies Disclosure [Line Items]
Leases of warehouse and retail store space under operating lease, expiring time	2029
Renewal options of leases for additional periods								1 year	20 years
Leases of transportation and computer equipment under operating leases, expiring period									5 years
Event of default, loan due In full, term	90 days
Portion that Company might be obligated to repay in the event franchisees defaulted	$ 94,100,000
Fair value of franchise related borrowings	1,100,000
Loan facility to franchisees, maximum commitment amount		175,000,000	200,000,000
Loss contingency accrual	33,700,000
Minimum range of possible loss	0
Maximum range of possible loss	3,522,500
Range of possible loss								76,000	403,000
Number of plaintiffs that opted into lawsuit						1,788
Statutory penalty damages, per violation (in dollars per violation)							100
Loss contingency, minimum damages sought, value										250,000
Number of franchise rights sold during period				5
Contractual commitments future minimum payments due					$ 19,300,000