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Note 13 - Segment Information
 12 Months Ended
Dec. 31, 2019
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
(
1
3
)
Segment Information
 
Our
six
operating segments are aggregated into
one
reporting segment because they have similar economic characteristics and meet the other aggregation criteria from the FASB guidance on segment disclosure. The
six
operating segments are Experience, The Governance Institute, Market Insights, Transparency, National Research Corporation Canada and Transitions, which offer a portfolio of solutions that address specific needs around market insight, experience, transparency and governance for healthcare providers, payers and other healthcare organizations.

The table below presents entity-wide information regarding our revenue and assets by geographic area:
 
   
2019
    
2018
    
2017
  
   
(In thousands)
  
Revenue:
                        
United States
   $
124,369
     $
115,451
     $
112,885
  
Canada
    
3,613
      
4,235
      
4,674
  
Total
   $
127,982
     $
119,686
     $
117,559
  
Long-lived assets:
                        
United States
   $
78,906
     $
77,330
     $
72,562
  
Canada
    
2,622
      
2,291
      
2,495
  
Total
   $
81,528
     $
79,621
     $
75,057
  
Total assets:
                        
United States
   $
95,668
     $
91,080
     $
110,785
  
Canada
    
15,017
      
16,952
      
16,531
  
Total
   $
110,685
     $
108,032
     $
127,316