X0306 4 2018-07-03 0 0000070487 NATIONAL RESEARCH CORP NRC 0001579448 K/I/E/Trust Under Agreement 3/9/09 BESSEMER TRUST COMPANY OF DELAWARE, N.A. 1007 N. ORANGE ST., SUITE 1450 WILMINGTON DE 19801 0 0 1 0 0001579075 Endacott Kent E. WOODS & AITKEN LLP 301 S. 13TH ST., SUITE 500 LINCOLN NE 68508 0 0 1 0 Common Stock 2018-07-03 4 S 0 1305 38.0001 D 5729418 D Common Stock 2018-07-05 4 S 0 6414 38.0039 D 5723004 D The reported transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2018. The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.00 to $38.075, inclusive. The Reporting Person undertakes to provide National Research Corp. (the "Company"), any security holder of the Company, or the staff of the Securities & Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein. The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.00 to $38.10, inclusive. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities & Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein. This Form 4 is being filed by the K/I/E/Trust Under Agreement 3/9/09, f/k/a Michael and Karen Hays Grandchildren's Trust Dated March 9, 2009, and by Kent E. Endacott, as Special Holdings Direction Adviser under the K/I/E/Trust Under Agreement 3/9/09. /s/ Russell E. Ryba, Attorney-in-Fact for Kent E. Endacott, as Special Holdings Direction Adviser 2018-07-06 /s/ Russell E. Ryba, Attorney-in-Fact for Kent E. Endacott, Special Holdings Direction Adviser under the K/I/E/Trust Under Agreement 3/9/09 2018-07-06