X0306 4 2018-01-03 0 0000070487 NATIONAL RESEARCH CORP NRCIA/B 0001522907 Karas Kevin R C/O NATIONAL RESEARCH CORPORATION 1245 Q STREET LINCOLN NE 68508 0 1 0 0 SVP Finance, CFO, Treas & Secy Class A Common Stock 13805 D Class B Common Stock 2355 D Employee Stock Option (right to buy) 10.75 2022-01-05 Class A Common Stock 26403 26403 D Employee Stock Option (right to buy) 14.5 2023-01-07 Class A Common Stock 20088 20088 D Employee Stock Option (right to buy) 18.8 2024-01-07 Class A Common Stock 5334 5334 D Employee Stock Option (right to buy) 13.17 2025-01-06 Class A Common Stock 19313 19313 D Employee Stock Option (right to buy) 10.75 2026-01-05 Class A Common Stock 20458 20458 D Employee Stock Option (right to buy) 18.8 2027-01-04 Class A Common Stock 16728 16728 D Employee Stock Option (right to buy) 36.80 2018-01-03 4 A 0 11617 0 A 2028-01-03 Class A Common Stock 11617 11617 D Employee Stock Option (right to buy) 21.5 2022-01-05 Class B Common Stock 4400 4400 D Employee Stock Option (right to buy) 27.13 2023-01-07 Class B Common Stock 3348 3348 D Employee Stock Option (right to buy) 34.15 2024-01-07 Class B Common Stock 489 489 D Employee Stock Option (right to buy) 35.48 2025-01-06 Class B Common Stock 3219 3219 D Employee Stock Option (right to buy) 34 2026-01-05 Class B Common Stock 3410 3410 D Employee Stock Option (right to buy) 40.54 2027-01-04 Class B Common Stock 2788 2788 D This option became fully exercisable on January 5, 2017. This option becomes fully exercisable on January 7, 2018. This option becomes fully exercisable on January 7, 2019. This option becomes fully exercisable on January 6, 2020. This option becomes fully exercisable on January 5, 2021. This option becomes fully exercisable on January 4, 2022. This option becomes fully exercisable on January 3, 2023. /s/ Russell E. Ryba, Attorney-in-Fact for Kevin R. Karas 2018-01-04