0001085146-14-000133.txt : 20140122 0001085146-14-000133.hdr.sgml : 20140122 20140122154114 ACCESSION NUMBER: 0001085146-14-000133 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20140122 DATE AS OF CHANGE: 20140122 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: NATIONAL RESEARCH CORP CENTRAL INDEX KEY: 0000070487 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMMERCIAL PHYSICAL & BIOLOGICAL RESEARCH [8731] IRS NUMBER: 470634000 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-52417 FILM NUMBER: 14540289 BUSINESS ADDRESS: STREET 1: 1245 Q STREET CITY: LINCOLN STATE: NE ZIP: 68508 BUSINESS PHONE: 4024752525 MAIL ADDRESS: STREET 1: 1245 Q STREET CITY: LINCOLN STATE: NE ZIP: 68508 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: Conestoga Capital Advisors, LLC CENTRAL INDEX KEY: 0001163744 IRS NUMBER: 233072906 STATE OF INCORPORATION: DE FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: 259 N. RADNOR-CHESTER ROAD STREET 2: RADNOR COURT, SUITE 120 CITY: RADNOR STATE: PA ZIP: 19087 BUSINESS PHONE: 484-654-1380 MAIL ADDRESS: STREET 1: 259 N. RADNOR-CHESTER ROAD STREET 2: RADNOR COURT, SUITE 120 CITY: RADNOR STATE: PA ZIP: 19087 FORMER COMPANY: FORMER CONFORMED NAME: CONESTOGA CAPITAL ADVISORS LLC DATE OF NAME CHANGE: 20011217 SC 13G/A 1 nrciaa1_12214.htm

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934
(Amendment No. 1)*

National Research Corporation

(Name of Issuer)

Class A Common Stock, $0.01 Par Value
Class B Common Stock, $0.01 Par Value

(Title of Class of Securities)

637372202 (Class A Common Stock) 637372301 (Class B Common Stock)

(CUSIP Number)

December 31, 2013

(Date of Event which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

[X] Rule 13d-1(b)
[   ] Rule 13d-1(c)
[   ] Rule 13d-1(d)

* The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see Instructions).

CUSIP No.: 637372202 (Class A Common Stock) 637372301 (Class B Common Stock)
1 NAME OF REPORTING PERSON
Conestoga Capital Advisors LLC

I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
23-3072906
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a)  [   ]
(b)  [   ]
3 SEC USE ONLY
 
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5 SOLE VOTING POWER
Class A Common Stock - 759,749
Class B Common Stock 184,088
6 SHARED VOTING POWER
None
None
7 SOLE DISPOSITIVE POWER
Class A Common Stock - 1,040,576
Class B Common Stock 269,630
8 SHARED DISPOSITIVE POWER
None
None
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Class A Common Stock - 1,040,576
Class B Common Stock 269,630
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES []

11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
Class A Common Stock - 5.02%
Class B Common Stock 7.80%
12 TYPE OF REPORTING PERSON
IA

CUSIP No.: 637372202 (Class A Common Stock) 637372301 (Class B Common Stock)
ITEM 1(a). NAME OF ISSUER:
National Research Corporation
ITEM 1(b). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
1245 Q Street, Lincoln, Nebraska 68508
ITEM 2(a). NAME OF PERSON FILING:
Conestoga Capital Advisors LLC
ITEM 2(b). ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:
259 N. Radnor-Chester Road, Radnor Court, Suite 120, Radnor, PA 19087
ITEM 2(c). CITIZENSHIP:
Delaware
ITEM 2(d). TITLE OF CLASS OF SECURITIES:
Class A Common Stock, $0.01 Par Value
Class B Common Stock, $0.01 Par Value
ITEM 2(e). CUSIP NUMBER:
637372202 (Class A Common Stock) 637372301 (Class B Common Stock)
ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO SECTION 240.13d-1(b), or 13d-2(b) or (c) CHECK WHETHER THE PERSON FILING IS A:
(a) [   ]  Broker or dealer registered under Section 15 of the Act (15 U.S.C. 78c);
(b) [   ]  Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c);
(c) [   ]  Insurance company as defined in Section 3(a)(19) of the Act (15 U.S.C. 78c);
(d) [   ]  Investment company registered under Section 8 of the Investment Company Act of 1940
(15 U.S.C 80a-8);
(e) [X]  An investment adviser in accordance with 240.13d-1(b)(1)(ii)(E);
(f) [   ]  An employee benefit plan or endowment fund in accordance with 240.13d-1(b)(1)(ii)(F);
(g) [   ]  A parent holding company or control person in accordance with 240.13d-1(b)(1)(ii)(G);
(h) [   ]  A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act
(12 U.S.C. 1813);
(i) [   ]  A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j) [   ]  A non-U.S. institution in accordance with 240.13d-1(b)(1)(ii)(J);
(k) [   ]  Group, in accordance with 240.13d-1(b)(1)(ii)(K). If filing as a non-U.S. institution
in accordance with 240.13d1(b)(1)(ii)(J), please specify the type of institution:
ITEM 4. OWNERSHIP:
Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.
(a) Amount beneficially owned:
As of December 31, 2013, the Reporting Person indirectly beneficially owned 1,040,576 shares of the Issuers Class A Common Stock and 269,630 shares of the Issuer's Class B Common Stock. Such shares of the Issuers Common Stock were directly beneficially owned by the Accounts, none of which beneficially owned more than 5.0% of the Issuers issued and outstanding Common Stock.
(b) Percent of class:
As of December 31, 2013, the Reporting Person indirectly beneficially owned 5.02% of the Issuers issued and outstanding Issuer's Class A Common Stock (based on 20,732,784 shares of the Issuers Common Stock outstanding as of October 31, 2013, as reported by the Issuer in its Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on November 7, 2013). Such shares of the Issuers Common Stock were directly beneficially owned by the Accounts, none of which beneficially owned more than 5.0

As of December 31, 2013, the Reporting Person indirectly beneficially owned 7.80% of the Issuers issued and outstanding Issuers Class B Common Stock (based on 3,455,410 shares of the Issuers Common Stock outstanding as of October 31, 2013, as reported by the Issuer in its Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on November 7, 2013). Such shares of the Issuers Common Stock were directly beneficially owned by the Accounts, none of which beneficially owned more than 5.0% of the Issuers issued and outstanding Common Stock.
(c) Number of shares as to which the person has:
(i)   Sole power to vote or to direct the vote:
Class A Common Stock - 759,749
Class B Common Stock 184,088
(ii)  Shared power to vote or to direct the vote:
None
(iii) Sole power to dispose or to direct the disposition of:
Class A Common Stock - 1,040,576
Class B Common Stock 269,630
(iv) Shared power to dispose or to direct the disposition of:
None
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following [   ].
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON:
Not Applicable 
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY:
Not Applicable 
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP:
Not Applicable 
ITEM 9. NOTICE OF DISSOLUTION OF GROUP:
Not Applicable 
ITEM 10. CERTIFICATION:
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
January 22, 2014
Date
Conestoga Capital Advisors LLC
/s/Duane R. DOrazio
Signature
Duane R. DOrazio, Chief Compliance Officer
Name/Title



Attention: Intentional misstatements or omissions of fact constitute Federal criminal violations (see 18 U.S.C. 1001).