Marketing Expenses - Additional Information (Details) $ in Millions	3 Months Ended	9 Months Ended
Sep. 30, 2019 USD ($)	Sep. 30, 2019 USD ($)
Marketing And Advertising Expense [Abstract]
Media expense	$ 40.1	$ 107.5
Prepaid for future advertisements and promotions	$ 3.2	$ 3.2

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 720
-SubTopic 35
-Section 50
-Paragraph 1
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848

Name:	us-gaap_AdvertisingExpense
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration