X0304 4 2011-09-19 0000701985 LIMITED BRANDS INC LTD 0001315638 Loomis William R Jr 285 SAN YSIDRO ROAD SANTA BARBARA CA 93108 1 Common Stock, $0.50 par value 2011-09-19 4 S 0 50000.0000 40.0900 D 0.0000 I By IRA Common Stock, $0.50 par value 2011-09-19 4 S 0 4106.0000 40.0900 D 0.0000 I Employee Savings Plan Trust Common Stock, $0.50 par value 2011-09-19 4 S 0 2284.0000 40.0900 D 0.0000 I Profit Sharing Plan Common Stock, $0.50 par value 2324.0000 D Price represents a weighted average of the sale price. Shares were sold at prices ranging from $40.00 to $40.24. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price. Robert J. Tannous, Attorney-in-Fact 2011-09-20