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GOODWILL AND OTHER INTANGIBLE ASSETS
3 Months Ended
Mar. 31, 2013
GOODWILL AND OTHER INTANGIBLE ASSETS [Abstract]  
GOODWILL AND OTHER INTANGIBLE ASSETS
NOTE 8 – GOODWILL AND OTHER INTANGIBLE ASSETS

The carrying amounts of goodwill by operating segment for the three months ended March 31, 2013 were as follows:

Community
Insurance
Banking
Agencies
Total
(In thousands)
Balance as of December 31, 2012
$217,618$57,555$275,173
Goodwill recorded during the period
---
Balance as of March 31, 2013
$217,618$57,555$275,173


The Company's policy is to assess goodwill for impairment at the reporting segment level on an annual basis or sooner if an event occurs or circumstances change which indicate that the fair value of a reporting segment is below its carrying amount. Impairment is the condition that exists when the carrying amount of goodwill exceeds its implied fair value. Accounting standards require management to estimate the fair value of each reporting segment in assessing impairment at least annually. The Company's annual assessment date is during the Company's fourth quarter. No events occurred during the first quarter of 2013 that indicated the necessity of an earlier goodwill impairment assessment.
In the current economic environment, forecasting cash flows, credit losses and growth in addition to valuing the Company's assets with any degree of assurance is very difficult and subject to significant changes over very short periods of time. Management will continue to update its analysis as circumstances change. As market conditions continue to be volatile and unpredictable, impairment of goodwill related to the Company's reporting segments may be necessary in future periods.
The following tables present information regarding the components of the Company's identifiable intangible assets for the dates and periods indicated:

As of
As of
March 31, 2013
December 31, 2012
Gross Carrying
Accumulated
Gross Carrying
Accumulated
Amount
Amortization
Amount
Amortization
Amortized intangible assets:
(In thousands)
Core deposit intangibles
$27,801$21,831$27,801$21,674
Customer relationship intangibles
36,23926,64636,23926,098
Non-solicitation intangibles
525189525151
Total
$64,565$48,666$64,565$47,923
Unamortized intangible assets:
Trade names
$688$-$688$-

Three months ended
March 31,
2013
2012
Aggregate amortization expense for:
(In thousands)
Core deposit intangibles
$157$243
Customer relationship intangibles
548511
Non-solicitation intangibles
389
Total
$743$763

The following table presents information regarding estimated amortization expense on the Company's amortizable identifiable intangible assets for the year ending December 31, 2013 and the succeeding four years:


Customer
Non-
Core Deposit
Relationship
Solicitation
Intangibles
Intangibles
Intangibles
Total
Estimated Amortization Expense:
(In thousands)
For year ending December 31, 2013
$582$2,101$150$2,833
For year ending December 31, 2014
5261,8201502,496
For year ending December 31, 2015
4871,497752,059
For year ending December 31, 2016
4511,161-1,612
For year ending December 31, 2017
419992-1,411