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GOODWILL AND OTHER INTANGIBLE ASSETS
6 Months Ended
Jun. 30, 2011
GOODWILL AND OTHER INTANGIBLE ASSETS [Abstract]  
GOODWILL AND OTHER INTANGIBLE ASSETS
NOTE 8 - GOODWILL AND OTHER INTANGIBLE ASSETS

The carrying amounts of goodwill by operating segment for the six months ended June 30, 2011 were as follows:
 
   
Community
  
Insurance
    
   
Banking
  
Agencies
  
Total
 
   
(In thousands)
       
Balance as of December 31, 2010
 $217,618  $52,479  $270,097 
Goodwill recorded during the period
  -   1,200   1,200 
Balance as of June 30, 2011
 $217,618  $53,679  $271,297 


The goodwill recorded in the insurance agency segment during the first six months of 2011 was related to an earn-out payment associated with an insurance agency acquired during the first quarter of 2008.
The Company's policy is to assess goodwill for impairment at the reporting segment level on an annual basis or sooner if an event occurs or circumstances change which indicate that the fair value of a reporting unit is below its carrying amount.  Impairment is the condition that exists when the carrying amount of goodwill exceeds its implied fair value.  Accounting standards require management to estimate the fair value of each reporting segment in assessing impairment at least annually.  The Company's annual assessment date is during the Company's fourth quarter.  The Company performed a complete goodwill impairment analysis for all of its reporting segments during the second quarter of 2011 because volatile market conditions caused the Company's market value to fall below book value.  Based on this analysis, no goodwill impairment was recorded during the six months ended June 30, 2011 because the estimated fair value of each of the Company's reporting segments exceeded its respective carrying values by more than 15%.
In the current environment, forecasting cash flows, credit losses and growth in addition to valuing the Company's assets with any degree of assurance is very difficult and subject to significant changes over very short periods of time.  Management will continue to update its analysis as circumstances change.  If market conditions continue to be volatile and unpredictable, impairment of goodwill related to the Company's reporting segments may be necessary in future periods.
The following tables present information regarding the components of the Company's identifiable intangible assets for the dates and periods indicated:
 
   
As of
  
As of
 
   
June 30, 2011
  
December 31, 2010
 
   
Gross Carrying
  
Accumulated
  
Gross Carrying
  
Accumulated
 
   
Amount
  
Amortization
  
Amount
  
Amortization
 
Amortized intangible assets:
 
(In thousands)
 
Core deposit intangibles
 $27,801  $20,231  $27,801  $19,716 
Customer relationship intangibles
  32,749   22,814   32,511   21,661 
Non-solicitation intangibles
  75   19   -   - 
Total
 $60,625  $43,064  $60,312  $41,377 
                  
Unamortized intangible assets:
                
Trade names
 $688  $-  $688  $- 
 
   
Three months ended
  
Six months ended
 
   
June 30,
  
June 30,
 
   
2011
  
2010
  
2011
  
2010
 
Aggregate amortization expense for:
 
(In thousands)
 
Core deposit intangibles
 $248  $323  $515  $662 
Customer relationship intangibles
  575   661   1,153   1,337 
Non-solicitation intangibles
  9   -   19   - 
Total
 $832  $984  $1,687  $1,999 

    The following table presents information regarding estimated amortization expense on the Company's amortizable identifiable intangible assets for the year ending December 31, 2011 and the succeeding four years:

 
      
Customer
  
Non-
    
   
Core Deposit
  
Relationship
  
Solicitation
    
   
Intangibles
  
Intangibles
  
Intangibles
  
Total
 
Estimated Amortization Expense:
 
(In thousands)
    
For year ending December 31, 2011
 $1,016  $2,223  $38  $3,277 
For year ending December 31, 2012
  946   1,905   37   2,888 
For year ending December 31, 2013
  582   1,632   -   2,214 
For year ending December 31, 2014
  526   1,398   -   1,924 
For year ending December 31, 2015
  157   1,136   -   1,293