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Acquisitions (Narrative) (Details) (USD $)
0 Months Ended 12 Months Ended
Sep. 14, 2011
Dec. 31, 2012
Dec. 31, 2011
Business Acquisition, Equity Interests Issued or Issuable [Line Items]      
Shares issued in SBT business acquisition 600,000    
Business Acquisition [Line Items]      
Advertising costs   $ 4,660,595 $ 2,226,594
Southern Bullion Trading LLC [Member]
     
Business Acquisition [Line Items]      
Acquisition date   Sep. 14, 2011  
Transaction and transition related costs incurred   144,434  
Total purchase consideration   5,436,857  
Intangible asset   3,412,896  
Life of intangible asset   15 years  
Advertising costs   2,500,000  
Number of locations   23  
Amortization expense related to intangible assets   227,526 56,882
Intangible asset, book value   $ 3,128,487  
Restricted Shares [Member]
     
Business Acquisition, Equity Interests Issued or Issuable [Line Items]      
Shares issued in SBT business acquisition     600,000