Summary of Accounting Policies and Nature of Operations (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Property, Plant and Equipment [Line Items]
Advertising costs	$ 4,660,595	$ 2,226,594
Allowance for doubtful accounts	24,246	0
Layaway plan, percent of sale price	25.00%
Shipping and handling costs	280,887	261,191
Sales returns and allowances	$ 38,876	$ 0
Minimum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful life	5 years
Maximum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful life	10 years