<ARTICLE>                       5


<CIK>                           0000701719
<NAME>                          Dallas Gold & Silver Exchange, Inc.
<MULTIPLIER>                                                    1,000
<CURRENCY>                                                 US DOLLARS

                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                                         DEC-31-2000
<PERIOD-START>                                            JAN-01-2000
<PERIOD-END>                                              DEC-30-2000
<EXCHANGE-RATE>                                                     1
<CASH>                                                          1,362
<SECURITIES>                                                        0
<RECEIVABLES>                                                     935
<ALLOWANCES>                                                        0
<INVENTORY>                                                     7,087
<CURRENT-ASSETS>                                                9,527
<PP&E>                                                          2,195
<DEPRECIATION>                                                    803
<TOTAL-ASSETS>                                                 13,413
<CURRENT-LIABILITIES>                                           7,472
<BONDS>                                                           950
<COMMON>                                                           49
<PREFERRED-MANDATORY>                                               0
<PREFERRED>                                                         0
<OTHER-SE>                                                      4,943
<TOTAL-LIABILITY-AND-EQUITY>                                   13,413
<SALES>                                                        24,998
<TOTAL-REVENUES>                                               25,800
<CGS>                                                          18,835
<TOTAL-COSTS>                                                  24,805
<OTHER-EXPENSES>                                                    0
<LOSS-PROVISION>                                                    0
<INTEREST-EXPENSE>                                                497
<INCOME-PRETAX>                                                   498
<INCOME-TAX>                                                      246
<INCOME-CONTINUING>                                               252
<DISCONTINUED>                                                      0
<EXTRAORDINARY>                                                     0
<CHANGES>                                                           0
<NET-INCOME>                                                      252
<EPS-BASIC>                                                       .05
<EPS-DILUTED>                                                     .05