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REVENUE
12 Months Ended
Feb. 02, 2019
Revenue from Contract with Customer [Abstract]  
Revenue from Contract with Customer
REVENUE

Net Sales

We recognize revenue for merchandise sales, net of expected returns and sales tax, at the time of in-store purchase or delivery of the product to our guest. When merchandise is shipped to our guests, we estimate receipt based on historical experience. Revenue is deferred and a liability is established for sales returns based on historical return rates and sales for the return period. We recognize an asset and corresponding adjustment to cost of sales for our right to recover returned merchandise. At each financial reporting date, we assess our estimates of expected returns, refund liabilities and return assets. For merchandise sold in our stores and online, tender is accepted at the point of sale. When we receive payment before the guest has taken possession of the merchandise, the amount received is recorded as deferred revenue until the transaction is complete. Our performance obligations for unfulfilled merchandise orders are typically satisfied within one week. Shipping and handling fees charged to guests relate to fulfillment activities and are included in net sales with the corresponding costs recorded in cost of sales.

We record deferred revenue for the sale of gift cards and merchandise credits issued for returned merchandise, and we recognize revenue in net sales upon redemption. Gift card and merchandise credit redemptions typically occur within 12 months of the date of issuance with the majority redeemed within the first three months. Our gift cards and merchandise credits do not expire. Based on historical redemption rates, a small percentage of gift cards and merchandise credits will never be redeemed. We recognize estimated breakage income for gift cards and merchandise credits that will never be redeemed in proportion to actual historical redemption patterns.

In March 2019, we integrated our off-price and department store loyalty programs into one. Under the program, members can accumulate points, based on their spending, toward earning a reward certificate that can be redeemed for future merchandise purchases. Points earned by loyalty members reset to zero at the end of each calendar year. Reward certificates expire 30 days after the date of issuance. We allocate and defer a portion of our sales to reward certificates expected to be earned, based on the relative stand-alone sales transaction price and reward certificate value, and recognize the reward certificate as a net sale when it is redeemed.

The following table presents the composition of net sales by merchandise category (in thousands):

 
 
Fiscal Year
 
 
2018
 
2017
Merchandise Category
 
Department Stores
 
Off-price Stores
 
Total Company
 
Department Stores
 
Off-price Stores
 
Total Company
Women’s
 
$
433,452

 
$
79,004

 
$
512,456

 
$
478,971

 
$
63,293

 
$
542,264

Men’s
 
221,605

 
41,012

 
262,617

 
236,055

 
31,400

 
267,455

Children's
 
125,378

 
36,725

 
162,103

 
141,218

 
27,720

 
168,938

Apparel
 
780,435

 
156,741

 
937,176

 
856,244

 
122,413

 
978,657

 
 
 
 
 
 
 
 
 
 
 
 
 
Footwear
 
185,018

 
18,065

 
203,083

 
188,277

 
3,866

 
192,143

Accessories
 
87,663

 
18,835

 
106,498

 
100,042

 
18,896

 
118,938

Cosmetics/Fragrances
 
142,162

 
12,824

 
154,986

 
147,785

 
10,586

 
158,371

Home/Gifts/Other
 
89,268

 
84,588

 
173,856

 
73,729

 
65,706

 
139,435

Non-apparel
 
504,111

 
134,312

 
638,423

 
509,833

 
99,054

 
608,887

 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue adjustments not allocated (a)
 
4,305

 
245

 
4,550

 
4,043

 
688

 
4,731

 
 
 
 
 
 
 
 
 
 
 
 
 
Net sales
 
$
1,288,851

 
$
291,298

 
$
1,580,149

 
$
1,370,120

 
$
222,155

 
$
1,592,275

(a) Includes adjustments related to deferred revenue, estimated sales returns, breakage income, shipping and miscellaneous revenues, which are not allocated to merchandise categories.


Contract Liabilities

Contract liabilities reflect our performance obligations related to gift cards, merchandise credits, loyalty program rewards and merchandise orders that have not been satisfied as of a given date, and therefore, revenue recognition has been deferred. Contract liabilities are recorded in accrued expenses and other current liabilities. Contract liabilities for each period presented were as follows (in thousands):

 
 
February 2, 2019
 
February 3, 2018
Gift cards and merchandise credits, net
 
$
12,433

 
$
12,122

Loyalty program rewards, net
 
1,484

 
1,118

Merchandise fulfillment liability
 
488

 
234

Total contract liabilities
 
$
14,405

 
$
13,474



The following table summarizes contract liability activity for each period presented (in thousands):

 
 
Fiscal Year

 
2018
 
2017
Beginning balance
 
$
13,474

 
$
11,669

Net sales recognized during the period from amounts included in contract liability balances at the beginning of the period
 
(8,818
)
 
(6,522
)
Current period additions to contract liability balances included in contract liability balances at the end of the period
 
9,749

 
8,327

Ending balance
 
$
14,405

 
$
13,474




Credit Income

We earn credit income from our private label credit card (“PLCC”) through a profit-sharing arrangement with Comenity Bank, an affiliate of Alliance Data Systems Corporation. Comenity Bank owns the PLCC portfolio and manages the account activation, receivables funding, card authorization, card issuance, statement generation, remittance processing and guest service functions for our PLCC program. We perform certain duties, including electronic processing and transmitting of transaction records, and executing marketing promotions designed to increase card usage. We also accept payments in our stores from cardholders on behalf of Comenity Bank. We receive a monthly net portfolio yield payment from Comenity Bank, and we can potentially earn an annual bonus based upon the performance of the PLCC portfolio. The receivable for credit income, which is recorded in prepaid expenses and other current assets, was $4.9 million and $5.8 million as of February 2, 2019 and February 3, 2018 respectively.

We recorded deferred revenue for certain upfront payments received from Comenity Bank upon execution of the PLCC agreement, and we recognized $1.8 million and $1.4 million in credit income related to these upfront payments in 2018 and 2017, respectively. As of February 2, 2019, deferred revenue of $2.9 million remained to be amortized.