EX-99 2 slides.htm PRESENTATION slides.htm
JP Morgan Investor Dinner
New York City
June 3, 2010
 
 

 
2
Safe Harbor
This presentation and management’s public commentary contain certain forward-looking statements
that are subject to risks and uncertainties. These statements are based on management’s current
knowledge and estimates of factors affecting the Company’s operations. Statements in this presentation
that are forward-looking include, but are not limited to, the statements regarding broadcast pacings,
publishing advertising revenues, as well as any guidance related to the Company’s financial
performance.
Actual results may differ materially from those currently anticipated. Factors that could adversely affect
future results include, but are not limited to, downturns in national and/or local economies; a softening of
the domestic advertising market; world, national, or local events that could disrupt broadcast television;
increased consolidation among major advertisers or other events depressing the level of advertising
spending; the unexpected loss or insolvency of one or more major clients; the integration of acquired
businesses; changes in consumer reading, purchasing and/or television viewing patterns; increases in
paper, postage, printing, or syndicated programming costs; changes in television network affiliation
agreements; technological developments affecting products or the methods of distribution; changes in
government regulations affecting the Company’s industries; unexpected changes in interest rates; and
the consequences of any acquisitions and/or dispositions. The Company undertakes no obligation to
update any forward-looking statement, whether as a result of new information, future events, or
otherwise.
 
 

 
3
Broad Media and Marketing Footprint
National
Media Brands
Meredith
Integrated
Marketing
Local  Media
Brands
Revenues:
$960 million
Revenues:
$175 million
Revenues:
$275 million
 
 

 
Five Things to Know About Meredith
1. The largest media company serving U.S. women
  Reach 75 million women who make the majority of household
 purchasing decisions, regardless of economic climate
4
Agenda
 
 

 
5
Her Family
Her Home
Her Self
Delivering The Largest Adult Female Audience
 
 

 
Five Things to Know About Meredith
1. The largest media company serving U.S. women
 
2. Strong consumer connection across multiple platforms
  Magazines, Internet, Television, Retail, Mobile
6
Agenda
 
 

 
7
Growing Readership
Source: Spring 2000 & 2010 MRI Reports
* Traditional Home and Midwest Living
 
2000
2010
Better Homes and Gardens
34
40
Family Circle
21
19
Parents
12
16
Ladies’ Home Journal
15
13
Fitness
6
7
American Baby
6
7
More
NA
2
Other*
6
9
TOTAL
100
113
+13%
Readership in Millions
 
 

 
8
Growing Online Consumer Connection
Source: Meredith, in millions
20
National Media Group Average Monthly Unique Visitors
33% CAGR
12
9
7
2
 
 

 
9
220
260
270
380
400
Increased Hours of Locally Produced News Programming
Morning news hours up 40% over 5 years
Adding 4 p.m. news across group
Building 24-hour multi-platform news culture
 
 

 
10
Growing Presence in Brand Licensing
  Sales meeting expectations
  SKUs doubled to 2,000 from prior year
  Introduced line of paint
  Expanded to Canada
Garden
Interior decor
Canada
Paint
 
 

 
11
Meredith’s Approach to Mobile for Consumers
 Smart device adoption rate growing
 Early-adopter marketers showing interest
Trends we see:
 Business to business:
 - Developing mobile apps, web sites and marketing
 campaigns for corporate clients
 Business to consumer:
 - Launching mobile versions of our brands
 - Next Issue Media initiative among publishers
 - Pearl initiative among broadcasters
What we’re doing (two-pronged approach):
 
 

 
Five Things to Know About Meredith
1. The largest media company serving U.S. women
  Multi-platform assets are a competitive advantage
12
Agenda
 
 

 
13
Online: Meredith
Women’s Network
Magazines: Home, Family,
Health & Well-being
Consumer Events
Custom Marketing
Database Marketing
Video Studios
Brand Licensing
Emphasize 360° Marketing Approach
Mobile
E-Reader
 
 

 
14
Improving Advertising Performance
Quarter ended
Total Meredith
Advertising
6/30/09
(14.9)%
9/30/09
(9.5)%
12/31/09
(6.9)%
3/31/10
+8.1%
6/30/10*
+7 to 8%
* = Forecast
 
 

 
15
Source: Publishers Information Bureau (April - March issues)
Magazine Advertising Revenue Performance
Trailing 12 Months
Meredith
7%
Time, Inc.
Martha Stewart
Readers Digest
Hachette
Rodale
Hearst
Industry
Conde Nast
(4)%
(5)%
(6)%
(10)%
(10)%
(11)%
(15)%
(21)%
 
 

 
Quarter ended
Meredith
PIB
Industry
PIB
Variance
(pct pts)
3/31/09
(1.3)%
(21.5)%
+20.2
6/30/09
3.2%
(20.9)%
+24.1
9/30/09
10.5%
(18.3)%
+28.8
12/31/09
10.7%
(8.6)%
+19.3
3/31/10
9.0%
(1.4)%
+10.5
Source: Publishers Information Bureau
16
National Media Advertising Performance vs. Industry
Year-over-Year Comparison
 
 

 
 
% of Total Revenues
Trailing 12 months
Category Performance
 
Meredith
Industry
Meredith
Industry
Food-Beverage
23%
13%
15%
3%
Toiletries & Cosmetics
13%
13%
21%
Flat
DTC Pharma
12%
6%
26%
Flat
Retail
7%
7%
12%
(16)%
Home
6%
3%
(4)%
(20)%
Media-Entertainment
6%
9%
(6)%
(16)%
Direct Response
5%
7%
(14)%
(18)%
Non-DTC Pharma
5%
4%
(19)%
(16)%
Household Supplies
5%
2%
14%
9%
Business-Finance
4%
8%
8%
(23)%
Meredith Top 10 Ad Category Revenues vs. Industry
17
Source: Publishers Information Bureau (trailing 4 quarters)
 
 

 
 
% of Total Revenues
Industry Category Performance
 
Industry
Meredith
1-Year
2-Year
Toiletries & Cosmetics
13%
13%
Flat
(4)%
Food-Beverage
13%
23%
3%
(12)%
Media-Entertainment
9%
6%
(16)%
(21)%
Business-Finance
8%
4%
(23)%
(37)%
Apparel
8%
2%
(23)%
(32)%
Retail
7%
7%
(16)%
(27)%
Direct Response
7%
5%
(18)%
(30)%
DTC Pharma
6%
12%
Flat
(25)%
Automotive
6%
2%
(19)%
(40)%
Non-DTC Pharma
4%
5%
(16)%
(18)%
Source: Publishers Information Bureau (trailing 4 quarters)
Industry Top 10 Ad Category Revenues vs. Meredith
18
 
 

 
Source: Television Bureau of Advertising
Spot only revenue
19
Local Media Non-Political Ad Performance vs. Industry
Year-over-Year Comparison
Quarter ended
Meredith
Internal
Industry
TvB
Variance
(pct pts)
6/30/09
(25)%
(25)%
--
9/30/09
(13)%
(19)%
+6
12/31/09
5%
4%
+1
3/31/10
17%
16%
+1
 
 

 
Source Meredith
Pacings at 4/27/10
Spot only
20
Local Media Non-Political Ad Category Performance
Category
Quarter
ended
6/30/09
Quarter
ended
9/30/09
Quarter
ended
12/31/09
Quarter
ended
3/31/10
Quarter
ended
6/30/10*
Auto
(57)%
(39)%
(6)%
61%
75%
Prof. Srvs.
(12)%
1%
7%
11%
10%
Restaurants
(14)%
(5)%
(7)%
3%
(1)%
Furnishings
(15)%
(12)%
(15)%
(1)%
13%
Retail
(21)%
(20)%
13%
39%
41%
Total
(26)%
(13)%
5%
17%
Up
high
teens
Year-over-Year Comparison
 
 

 
21
Election Year Outlook Bright
Governor races:
  Open seats in CT, GA, KS, MI, OR, SC, TN,
  Incumbents facing tough races in AZ, MA, NV
Senate races:
  Open seats in CT, KS, MO
  Incumbents facing tough races in AZ, NC, NV
House races:
  Open seats in AZ, KS, TN, WA
  Incumbents facing tough races in CT, KS, MO, NV
 
 

 
22
Advertising Summary: Environment Strengthening
Magazines:
 
  Have significantly outperformed industry for 5-straight quarters
  Driven by favorable category mix and better execution
  Strong comparables and anticipated rebound in weaker categories will
 likely move near-term industry performance ahead of Meredith
Television:
 
  Have delivered strong growth and tracked above industry
  Automotive is central to recovery but other categories are rebounding
  Expect strong political advertising season - Fall 2010
 
 

 
Five Things to Know About Meredith
1. The largest media company serving U.S. women
  Revenues more than doubled in five years
23
Agenda
 
 

 
24
Marketing Services Industry Spending Growing
Forecast
$ in billions; Source: VSS September 2009
 
 

 
Database
Mobile
Digital
Word of
mouth
Healthcare
Assembling Array of Custom Marketing Capabilities
25
 
 

 
26
24% CAGR
$ in millions
Delivering Strong Revenue Growth Over Time
 
 

 
iFood Assistant
Database
Digital Magazine
Video
Magazines
Emails
Social Marketing
Online
Case Study: Evolution of the Kraft CRM
27
 
 

 
Five Things to Know About Meredith
1. The largest media company serving U.S. women
5. Strong balance sheet and financial position
  Strong cash flow, low debt and consistent dividend growth
28
Agenda
 
 

 
29
Fiscal Third Quarter Highlights
 
Quarter
ended
3/31/10
Quarter
ended
3/31/09
% var
Total Company revenue
$353
$338
+5%
Operating Profit
$56
$43
+30%
Operating Profit Margin
16%
13%
+300 bps
Earnings per share
$0.73*
$0.56
+30%
In millions except per share data and profit margin
* Includes a benefit of $0.04 from special items, primarily the
resolution of an income tax contingency
 
 

 
30
Consistently Generate Strong Cash Flow
12% CAGR
$ in millions; fiscal years
$131
$160
$163
$171
$194
$211
$256
$181
 
 

 
31
 200
Stock Option Exercises
$1,800
Utilization of Cash
 100
Net Debt
 300
Capital Expenditures
600
Acquisitions, Net of Dispositions
$1,800
Available Cash
$1,600
Operating Cash Flow
 200
Dividends
$ in millions
$600
Share Repurchases
 $800
SUBTOTAL
Use of Cash: Fiscal 2001 through 2009
 
 

 
$ in millions; fiscal years
Assumes revolving facilities are renewed upon expiration.
Consistent Debt Reduction
$130
Illustration of Meredith’s debt balance
assuming current maturity schedule
32
$305
$205
$485
$155
$255
$380
 
 

 
33
Track Record of Dividend Increases
12% CAGR
Calendar years
 
 

 
34
 
Quarter
ended
6/30/10
Total Company advertising revenue
+7 to 8%
National Media advertising revenue
Flat to up
Slightly
Local Media advertising revenue
Up high teens
Earnings per share*
$0.61 to $0.66
Fiscal Fourth Quarter and Full Year Outlook
* Excludes special items
Fiscal 2010 earnings per share*
$2.13 to $2.18
 
 

 
Five Things to Know About Meredith
1. The largest media company serving U.S. women
 
2. Strong consumer connection across multiple platforms
3. 360° Sales & Marketing Approach to Marketplace
4. Growing marketing solutions business
5. Strong balance sheet and financial position
35
 
 

 
36
 
 

 
Appendix
37
 
 

 
38
Total Company Revenue Growth
8% CAGR
$ in millions; fiscal years
 
 

 
39
Total National Media Revenue Growth
9% CAGR
$ in millions; fiscal years
 
 

 
40
National Media Advertising Revenue Growth
11% CAGR
$ in millions; fiscal years
 
 

 
41
Total Local Media Revenue Growth
4% CAGR
$ in millions; fiscal years
 
 

 
42
Local Media Advertising Revenue Growth
4% CAGR
$ in millions; fiscal years
 
 

 
43
National Media Operating Profit
10% CAGR
$ in millions; fiscal years; before special charges
 
 

 
44
Local Media Operating Profit
23% CAGR
$ in millions; fiscal years; before special charges; from continuing operations before
special charges
 
 

 
45
Earnings Per Share
20% CAGR
$ in millions; fiscal years